As we reflect on the whirlwind year of 2025, capturing the zeitgeist requires more than a casual glance—it demands a deep dive into the moments that captivated, challenged, and connected our global community.

In an exclusive breakdown with BrightWire, Marc Malkin, Variety's senior culture and events editor, offers a nuanced perspective on the year's most discussed cultural phenomena.

While predicting how future generations will interpret 2025 remains complex, examining its viral moments provides a fascinating snapshot of our collective consciousness. From celebrity engagements to unexpected corporate transformations, these instances reveal more than mere entertainment—they illuminate broader social dynamics and shared experiences.

Malkin suggests that viral moments are more than fleeting internet sensations; they're cultural touchstones that reflect our evolving societal narratives. Whether through Taylor Swift's personal milestones or Cracker Barrel's strategic rebranding, these events offer meaningful insights into contemporary trends and public sentiment.

By analyzing these widely discussed moments, we gain a richer understanding of 2025—not just as a chronological period, but as a dynamic cultural landscape shaped by interconnected human experiences and unexpected developments.