AI Platform Cuts Health Supplement Development Time by 50%

Getting a new health supplement from idea to store shelves used to take two to three years. Now, an AI platform built in India is doing it in nine months.

Amit Srivastava spent years watching brilliant scientists struggle to connect with big brands while those same companies couldn't find the right ingredients or partners. The nutraceutical supply chain was broken, with innovators on one side and manufacturers on the other, unable to reach each other.

In 2020, he founded Nutrify Today in Bengaluru to fix that. The platform uses AI to match ingredient suppliers, researchers, and manufacturers with companies looking to create new products. It scans over 2,300 verified suppliers and connects them with brands ready to innovate.

The real breakthrough is NutrifyGenie, an AI tool that takes a nutrition idea and turns it into a market-ready product. It checks scientific evidence, regulatory requirements across 13 countries, and intellectual property potential all at once. The system runs on over 12 million data points verified by actual scientists, not just internet searches.

Companies like Himalaya, Nestle, and Dr. Reddy's now use the platform. Since October 2024, Nutrify Today has helped launch over 200 products worldwide across 16 clients. The platform now serves 78,000 industry stakeholders globally with a 40-person team.

Srivastava says the Indian health supplement industry has been treated like an afterthought for too long. Many products get made by simply combining popular ingredients without real science behind them. His team is working to change that with what he calls a "biochemical mindset" in product design.

The startup is piloting an even bigger vision with two clients in India. They're building what Srivastava calls "AWS for nutraceuticals," where the entire supply chain runs automatically. Brands would just specify what they want, and the platform handles manufacturing, logistics, and delivery with minimal human involvement.

The Ripple Effect

Beyond faster product launches, this platform is democratizing an entire industry. Small innovators who couldn't break into elite networks now have a way in. Scientists doing groundbreaking work in labs can finally reach the brands that need them. Consumers get better products backed by real research, not just marketing hype.

The company raised $500,000 in seed funding in 2022 to build the AI foundation. Co-founder Anand Swaroop, who led that investment, believes nutraceuticals must be science-first, not marketing-first.

When technology removes barriers between brilliant ideas and the people who can bring them to life, everyone wins.