Baby Shark Creator Uses AI to Reimagine Kids' Content

The creators of the world's most famous earworm are proving that viral success is just the beginning.

The Pinkfong Company, the Korean entertainment studio behind Baby Shark, is launching Korea's first AI-powered interactive exhibition this June. Unlike traditional museum tours where everyone hears the same script, this experience uses generative AI to create unique stories that respond to each visitor's emotions in real time.

The technology represents a bigger shift happening at Pinkfong. The company developed OneVoice, an AI tool that learns character voices and automatically creates dubbed versions in multiple languages. This means kids in Seoul, São Paulo, and Seattle can all hear Baby Shark speak in their native language without months of recording delays.

Since 2010, Pinkfong has created over 7,000 titles reaching 244 regions worldwide. Their apps have been downloaded 530 million times across 175 countries, and they hold the number one spot for education app sales in 112 countries.

Behind those numbers sits a massive data engine. Pinkfong's content has racked up 210 billion YouTube views and 300 million subscribers. The company uses this information to predict which story ideas will resonate with specific audiences before production even starts.

Their newest app, Bebefinn Town, combines video content with learning games designed to help young children develop language and thinking skills. Every interaction feeds back into Pinkfong's system, helping the team understand what engages kids across different cultures.

The AI exhibition launches as part of Korea's 2025 K-Content AI Innovation Leadership Project, a government initiative supporting creative companies as they adopt new technology. The goal is helping Korean entertainment studios build sustainable businesses rather than chasing one-hit wonders.

Why This Inspires

Pinkfong's evolution shows what happens when creative teams embrace technology instead of fearing it. The company isn't replacing human storytellers with algorithms. They're using AI to help those stories travel farther, speak more languages, and connect with more families than ever before possible.

This approach could reshape how children's content gets made worldwide. By combining data insights with creative intuition, studios can produce shows and apps that truly serve their young audiences while building businesses that last.

For parents, this means more high-quality content available in their language. For creators, it offers a roadmap for scaling heartfelt stories without losing what makes them special.

The company that taught the world to sing "doo doo doo doo doo doo" is now teaching the entertainment industry how creativity and technology can grow together.