Bose SoundTouch wireless smart speaker system on home entertainment shelf with warm ambient lighting
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Bose Shows Tech Companies How to Sunset Products the Right Way

BS
BrightWire Staff
3 min read
#bose #smart speakers #open source #sustainable technology #consumer electronics #corporate responsibility #right to repair

Bose is setting a positive example for the tech industry by open-sourcing its SoundTouch speakers and preserving key features even as the product line reaches end-of-life. The company's customer-first approach demonstrates how tech companies can responsibly transition away from older products while respecting their users' investments.

In a refreshing display of corporate responsibility, Bose has shown the tech world how to gracefully sunset a product line while keeping customers' needs front and center. The audio giant announced today that it's releasing the full API documentation for its SoundTouch smart speakers, empowering independent developers and users to keep their beloved devices alive and thriving.

This announcement comes with even more good news for SoundTouch owners. Originally, Bose had planned to significantly limit the speakers' functionality when discontinuing cloud support in May 2026. However, the company listened to customer feedback and made important changes. AirPlay and Spotify Connect will continue working wirelessly, and devices with AirPlay 2 can still play synchronized audio across multiple speakers. The SoundTouch app will also continue functioning in a streamlined local mode, automatically updating in May 2026 without any action required from users.

What makes this story particularly heartwarming is how Bose responded to its community. When the original end-of-life announcement was made last October, long-time customers expressed understandable frustration about losing functionality on speakers they'd purchased for anywhere from $399 to $1,500. Rather than dismissing these concerns, Bose went back to the drawing board and found ways to preserve more features and extend the useful life of these devices.

Bose Shows Tech Companies How to Sunset Products the Right Way

The decision to open-source the API documentation is especially significant. This move addresses a growing concern in the smart home industry, where expensive devices can become electronic waste when companies discontinue support. By releasing this documentation, Bose is giving technically-savvy users and independent developers the tools they need to create new features, maintain existing functionality, and potentially breathe new life into their SoundTouch systems for years to come.

This approach stands in stark contrast to the frustrating trend of companies simply "bricking" devices that still work perfectly well from a hardware perspective. Bose's choice demonstrates that there's a middle path between indefinite support and abandonment. While the company acknowledges that maintaining older products indefinitely isn't always feasible due to resource constraints and evolving technology, they're showing that companies can still honor their customers' investments.

For the broader tech industry, Bose's handling of the SoundTouch sunset offers a blueprint worth following. Open-sourcing APIs and firmware, preserving as much functionality as possible, and maintaining transparent communication with customers should become the standard practice when discontinuing smart devices. These steps don't just benefit individual users; they help reduce electronic waste and build long-term brand loyalty.

The lesson here is clear and uplifting: companies can prioritize new products and business growth while still treating their existing customers with respect and consideration. Bose's approach proves that doing right by your customers and running a successful business aren't mutually exclusive goals. As more companies face similar decisions about legacy products, we can hope they'll follow Bose's example and choose the path that honors both innovation and responsibility.

This story reminds us that when companies listen to their communities and act with integrity, everyone benefits. Here's hoping this becomes the new normal in the tech industry.

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Based on reporting by Ars Technica

This story was written by BrightWire based on verified news reports.

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