Food safety officials inspecting traditional jaggery products at Vellore wholesale market during festival season preparations
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Food Safety Heroes Protect Pongal Festival Shoppers in Vellore

BS
BrightWire Staff
3 min read
#food safety #pongal festival #consumer protection #vellore #public health #festival preparations #tamil nadu

Dedicated food safety officials in Vellore are working tirelessly to ensure families celebrate Pongal with pure, healthy jaggery. Their proactive efforts removed one tonne of adulterated products from the market, demonstrating the government's commitment to consumer welfare during the festive season.

As families across Tamil Nadu prepare for the joyous Pongal festival, food safety officials in Vellore are ensuring that every celebration is both happy and healthy. In a proactive move that underscores their commitment to public welfare, the Department of Food Safety conducted successful inspections at the historic Vellore wholesale market, removing approximately one tonne of adulterated jaggery before it could reach consumers.

The Vellore wholesale market, with its charming British-era lanes, has long been the heart of jaggery trade in the region. Streets like Mandi Street and Kallukadai Street house around 50 jaggery godowns that supply Chennai, Tiruvallur, and Kancheepuram districts. The region's farmers produce an impressive 1,000 tonnes of jaggery annually, making it a vital part of the local agricultural economy.

"This is about protecting both our consumers and our honest farmers," explained S. Rajesh, Food Safety Officer for Vellore. His team's vigilance ensures that the hard work of legitimate jaggery producers isn't undermined by a few unscrupulous traders.

Led by V. Prabhakaran, Designated Officer of the Department of Food Safety, the inspection team responded swiftly to consumer concerns. Their expertise and dedication demonstrate how government services are evolving to become more responsive to citizen needs. This marks the first seasonal check, with officials pledging continued monitoring throughout the festival period.

Food Safety Heroes Protect Pongal Festival Shoppers in Vellore

The initiative has received enthusiastic support from the business community itself. P. Gnanavel, president of the Vellore All Traders Association, emphasized that awareness campaigns are helping traders understand the importance of maintaining quality standards. "Most traders want to do the right thing," he noted, highlighting the growing culture of responsibility in the marketplace.

The region's jaggery-making tradition spans picturesque areas along the Palar river, including Anaicut, Madhanur, Gudiyatham, and Pernambut. Each area produces jaggery with unique characteristics, reflecting local craftsmanship and agricultural heritage. This diversity adds richness to Tamil Nadu's culinary traditions.

Empowering consumers with knowledge, food safety officials have shared helpful tips for identifying genuine jaggery. Authentic jaggery displays a natural reddish-brown color and has a modest weight, while adulterated versions appear unnaturally bright orange and larger. This education initiative helps families make informed choices while shopping.

Samples from the inspection have been sent to the Food Analysis Laboratory in Chennai, ensuring thorough scientific evaluation. The transparent process demonstrates the government's commitment to evidence-based action and fair treatment of all parties involved.

Looking ahead, officials have engaged constructively with traders, offering guidance on compliance with Food Safety and Standards Authority of India norms. This collaborative approach, combining enforcement with education, creates a sustainable path toward better food safety standards.

As Pongal approaches, families can shop with greater confidence, knowing that dedicated professionals are working behind the scenes to protect their health. The successful operation in Vellore serves as an inspiring model for other regions, showing how proactive governance and community cooperation can create safer, happier celebrations for everyone.

Based on reporting by The Hindu

This story was written by BrightWire based on verified news reports.

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