The electric vehicle revolution is entering an exciting new phase, and Ford is positioning itself at the forefront with ambitious plans that prioritize affordability and accessibility for everyday drivers.

While Ford sold 84,113 fully electric vehicles in 2025, the real story is what's coming next. The automaker is embarking on a transformative journey that will bring electric mobility to a broader audience than ever before, with vehicles starting at an impressive $30,000 price point.

Ford's electrified vehicle portfolio had a banner year overall, with the company celebrating record-breaking hybrid sales. An astounding 228,072 hybrid vehicles found homes with American families in 2025, marking a 22% increase from the previous year. This success demonstrates that consumers are enthusiastic about embracing cleaner transportation options when they align with their needs and budgets.

The Mustang Mach-E continued its strong performance with 51,620 units sold, maintaining steady momentum as one of America's favorite electric SUVs. The F-150 Lightning delivered 27,307 trucks to customers eager to experience electric power in America's bestselling vehicle platform.

Looking ahead, Ford's future shines bright with the introduction of its Universal EV platform, which promises to revolutionize how Americans access electric transportation. The first vehicle launching on this innovative platform will be a midsize electric pickup—roughly the size of the popular Maverick or Ranger—arriving in 2027 from Ford's Louisville Assembly Plant.

This strategic shift toward smaller, more affordable electric vehicles represents Ford's commitment to making sustainable transportation accessible to millions more families. By focusing on practical sizes and competitive pricing, Ford is addressing one of the biggest barriers to EV adoption: cost.

The transition period between now and 2027 will see Ford bridging the gap with new hybrid and extended-range electric vehicle (EREV) options, ensuring customers have cleaner alternatives regardless of their readiness to go fully electric. This inclusive approach recognizes that the journey to electrification happens at different paces for different people.

The broader market is showing remarkable growth potential as well. General Motors sold 169,887 EVs in 2025, demonstrating that American consumers are increasingly ready to embrace electric vehicles when presented with compelling options across multiple segments and price points.

Fourth-quarter sales across the industry reflected a natural market adjustment as buyers had rushed to claim federal tax credits before they expired in September. This temporary dip shouldn't overshadow the longer-term trend: electric vehicles continue gaining market share as technology improves and prices become more competitive.

Ford's emphasis on advanced software and competitive pricing for its upcoming lineup shows the company is listening to what consumers want. The combination of affordability, practicality, and cutting-edge technology positions Ford to welcome many first-time EV buyers into the electric future.

As we look toward 2027 and beyond, the automotive landscape is transforming in ways that benefit consumers, communities, and the environment. Ford's renewed focus on accessible electric vehicles represents not just a business strategy, but a commitment to making clean transportation a reality for the many, not just the few.