As the Super Eagles soar into the knockout phase of the 2025 Africa Cup of Nations, Goldberg Lager Beer has brilliantly captured the nation's football passion with a powerful new television commercial that celebrates unity and shared national pride.

The brand's latest campaign comes on the heels of Nigeria's perfect group-stage performance, where the Super Eagles won all three matches and positioned themselves as serious contenders in the tournament.

With their 'Our Beat, Our Gold' campaign, Goldberg has crafted a compelling narrative that goes far beyond traditional sports marketing. The commercial ingeniously highlights how football transcends the playing field, weaving itself into the fabric of Nigerian daily life — from neighborhood viewing centers to bustling street corners and intimate living rooms.

Kunle Aroyehun, Goldberg's Senior Brand Manager, explained the campaign's deeper significance: "This is not about a single match or result. It's about a relationship with fans that has grown over time." The TVC deliberately shifts focus from game highlights to the genuine emotional landscape of Nigerian supporters — their chants, rituals, and collective excitement.

As an official sponsor of the Super Eagles since February 2018, Goldberg has consistently demonstrated a profound understanding of Nigerian football culture. The new commercial strategically positions the brand as more than just a sponsor, but as a genuine companion to the nation's football journey.

With the Round of 16 match against Mozambique's Mambas approaching, the TVC runs across television and digital platforms, amplifying the national anticipation. Goldberg's message resonates powerfully: when Nigerians unite to support their team, their shared passion becomes pure gold.

As the Super Eagles prepare to chase quarter-final glory, Goldberg's campaign reminds everyone that football in Nigeria is far more than a game — it's a collective heartbeat, a national rhythm that connects millions across diverse communities.