In what can only be described as a thrilling new chapter for Moroccan sports, Raja Club Athletic has made history by appointing Nawal El-Aidaoui as General Director of Raja SA. This landmark decision represents not just a governance milestone, but a powerful statement about the club's vision for a dynamic, professionally-managed future.

El-Aidaoui brings an impressive 25-year career spanning multinational corporations and entrepreneurial ventures. Her 14 years at P&G North West Africa saw her excel across IT, marketing, sales, and public relations—a versatility that perfectly positions her for this multifaceted role. She later founded her own strategic consulting firm, helping both international and Moroccan companies navigate complex business challenges.

What makes this appointment particularly special is El-Aidaoui's deep connection to Raja. She's no outsider parachuting into leadership; she's a committed insider who served on the club's executive committee in both 2018 and 2022, championed the launch of the women's section, and drove revenue development initiatives. Her passion for the Green Eagles runs as deep as her professional credentials run wide.

Adding international prestige to the appointment, FIFA recently named El-Aidaoui to its Women's Interclub Competitions Commission for the 2025-2029 mandate—a recognition that elevates Raja's global standing and demonstrates the caliber of leadership now steering the club.

This exciting development follows Raja's successful transformation into a fully professional sports company structure. The club recently completed a capital increase to MAD 250 million (approximately $25 million), partnering with Ports4Impact, the CSR association of Marsa Maroc. This partnership, finalized in August 2025, brings fresh investment of MAD 150 million over three years while preserving the Raja association's 40% stake and continued governance of sporting matters.

"This nomination is a key step in structuring Raja SA's governance model," shared Driss Agoujjim, Chairman of Raja SA's Board of Directors, emphasizing the club's commitment to best practices and exemplary management.

Jawad Ziyat, President of Raja Club Athletic Association, celebrated the completion of this transformation journey: "We now have the management framework and executive leadership necessary to break with cycles of instability and structure the club's revenues sustainably."

El-Aidaoui herself expressed both humility and ambition in accepting this historic role: "I take this responsibility with pride and commitment, determined to open new horizons for Raja, develop its sporting and economic prospects, and give it an international dimension worthy of its prestige, global influence, and exceptional history."

Founded in 1949 by Moroccan nationalists as resistance against colonial rule, Raja has captured 13 Botola titles, 9 Throne Cups, and 3 CAF Champions League crowns. The club's rich legacy now meets innovative leadership, creating an inspiring blueprint for African football's future.

With financial challenges recently resolved and a clear vision for sustainable growth, Raja Club Athletic stands poised to write its most exciting chapter yet—one that honors tradition while embracing transformation.