Audio innovation leader JBL is making waves in the fitness world with an exciting announcement that's sure to delight athletes and active individuals everywhere. Ahead of the Consumer Electronics Show (CES) 2026 in Las Vegas, the company has unveiled five impressive new products in its beloved Endurance sports audio lineup, demonstrating its commitment to supporting people on their fitness journeys.

The refreshed collection showcases JBL's understanding of what active individuals truly need: audio gear that works as hard as they do. From fully wireless earbuds to open-ear designs and reliable wired options, there's something perfect for every type of athlete and workout style.

Leading the charge is the groundbreaking Endurance Zone, JBL's first-ever open-ear sports headphone. This innovative design represents an exciting step forward in sports audio technology. Using JBL's impressive OpenSound technology, these earbuds deliver powerful bass while keeping wearers safely connected to their surroundings—a thoughtful feature that outdoor runners and cyclists will especially appreciate. The flexible liquid silicone hooks and memory wire ensure these earbuds stay comfortably in place, no matter how intense the workout gets.

Durability enthusiasts will celebrate the Endurance Zone's impressive IP68 rating, meaning these earbuds can confidently handle sweat, rain, and challenging conditions. With an outstanding 32 hours of battery life including the charging case, plus fast charging capabilities, users can focus on their goals without worrying about power running out.

For those who prefer traditional in-ear designs, the premium Endurance Peak 4 offers an elevated experience. This flagship model features upgraded drivers and Adaptive Noise Cancelling, empowering users to create their ideal audio environment. Whether they need to block out distractions during focused training or switch to Smart Ambient mode to stay aware of their surroundings, athletes have complete control. The Peak 4's remarkable 48-hour total battery life and Spatial Audio support make it an exceptional companion for serious fitness enthusiasts.

JBL is also expanding accessibility with the Endurance Pace, a lightweight neckband design featuring adaptable titanium memory wire for comfortable extended wear. This open-ear option brilliantly balances immersive sound with environmental awareness, making it perfect for long training sessions.

Rounding out the collection, the Endurance Run 3 offers straightforward reliability in both USB-C and 3.5mm versions. This wired option delivers JBL's signature Pure Bass Sound with sweat and water resistance, proving that sometimes simple solutions work beautifully.

The timing couldn't be better for fitness enthusiasts looking to upgrade their audio gear. The Endurance Zone, Endurance Peak 4, and Endurance Pace will arrive this January 2026, with the Endurance Run 3 models following in February. With options spanning various price points, JBL is making quality sports audio accessible to everyone, regardless of budget or training style.

This comprehensive lineup reflects JBL's genuine commitment to supporting active lifestyles and helping people stay motivated on their fitness journeys. By offering diverse options that prioritize fit, durability, and sound quality, JBL is empowering athletes to push their limits while enjoying the music and audio content that inspires them.