Korea's AI Skin Scanner Hits 1 Million Users at Olive Young

Shopping for skincare just got smarter in South Korea, where customers can now scan their skin with AI and get personalized recommendations backed by dermatology-grade analysis.

ChoiceTech Korea has powered over one million skin scans through Olive Young's "SKIN SCAN" service, marking a major milestone for AI in everyday retail. The technology analyzes skin type, pores, pigmentation, wrinkles, and oil levels in minutes at beauty store locations across the country.

What makes this different from typical beauty consultations is the precision and continuity. The system connects directly to Olive Young's mobile app, letting users track their skin's changes over time and adjust their routines based on actual data instead of guesswork.

ChoiceTech Korea, previously known as CHOWIS, built its ChoiceDx engine using high-precision cameras and proprietary algorithms. Unlike similar devices stuck in spas or dermatology clinics, their compact system works reliably in busy retail stores where thousands of customers shop daily.

The technology is already operating in more than 60 countries, but South Korea's competitive beauty market provided the perfect testing ground. Retailers like Olive Young create an environment where cutting-edge tech meets everyday consumers who expect both innovation and simplicity.

CEO Wonsuk Choi emphasized that reaching one million uses proves the technology moved beyond experimental phase into real-world reliability. The partnership with Olive Young demonstrates that AI diagnostics can operate consistently at national retail scale, not just in controlled settings.

The Ripple Effect

This success is reshaping how global beauty retailers think about customer service. Major chains like Sephora and Ulta Beauty are watching Korea's seamless integration of AI diagnostics into daily shopping experiences.

The impact extends beyond product recommendations. By giving customers objective data about their skin, the technology builds trust in an industry often criticized for relying too heavily on marketing claims over measurable results.

Korean beauty tech startups are showing the world how to combine advanced engineering with consumer empathy. They're proving that AI doesn't replace human expertise but amplifies it, making professional-grade analysis accessible to everyone shopping for face cream.

The transformation is creating a new standard where diagnostics inform purchasing decisions, data guides product development, and personalized experiences become the norm rather than the exception. South Korea's innovation advantage lies precisely in this sweet spot between sophisticated technology and everyday usability.

One million scans later, ChoiceTech Korea has demonstrated that when AI is applied thoughtfully in retail, it doesn't just change how beauty products are sold but fundamentally improves how people understand and care for their skin.