Lagos Festival Unites Football Fans After Eagles' AFCON Run

When your team doesn't make the final, the passion doesn't disappear. It finds new ways to celebrate.

Goldberg Lager Beer is hosting its Festival of Drums and Light this Saturday at Lion Wonder Arena in Egbeda, Lagos, combining live music with the Super Eagles vs. Egypt third-place match viewing. The event starts at 4:00 p.m. and features Nigerian artists Small Doctor and Shoday, along with DJ Neptune and Hardvantage.

The festival is part of Goldberg's "Our Beat, Our Gold" campaign, which has followed the Super Eagles throughout the 2025 Africa Cup of Nations with viewing centers and cultural events across Lagos. The initiative recognizes that Nigerian football culture extends far beyond the final whistle.

"Our Beat, Our Gold is about how Nigerians experience football," said Laolu Babalola, Portfolio Manager at Nigerian Breweries Plc. "Regardless of the stage of the competition, the passion remains strong."

The third-place match offers Nigeria another opportunity against longtime rival Egypt. The two nations share decades of competitive history in African football, and Saturday's game adds another chapter to that story.

The Ripple Effect

The festival represents something larger than one match. By creating free community spaces where fans can gather, celebrate their culture, and support their team together, Goldberg is reinforcing what makes sports meaningful: connection.

These viewing centers have become gathering points throughout the tournament, places where strangers become friends and shared joy multiplies. The addition of Nigerian music and entertainment honors the cultural pride that makes football fandom in Nigeria unique.

"Beyond sponsorship, these activations are about bringing people together," said Kunle Aroyehun, Senior Brand Manager at Goldberg. The company has maintained its relationship with Nigerian football not just through logos on jerseys, but through genuine investment in fan experience.

The Super Eagles may not be playing for the championship, but thousands of Lagosians will still show up to cheer, dance, and prove that support doesn't waver with standings.