There's something wonderful about a company that has spent 30 years helping people preserve their most precious memories and creative work. Lexar, the beloved storage technology brand, is celebrating this milestone anniversary by looking forward with optimism and introducing innovations that will empower the next generation of creators, gamers, and professionals.

Since its founding in California in 1996, Lexar has been on a mission to make reliable, high-performance storage accessible to everyone. Today, the company serves over 100 million users across more than 70 countries, touching lives on six continents through more than 100,000 sales channels. It's a testament to how one company's commitment to excellence can create ripples of positive impact worldwide.

At CES 2026 in Las Vegas, Lexar is showcasing how they continue to evolve with their users' needs. The company has built its stellar reputation on three heartwarming values: Professionalism, Innovation, and Service. These aren't just corporate buzzwords—they represent Lexar's genuine commitment to helping photographers capture once-in-a-lifetime moments, enabling filmmakers to tell important stories, and allowing gamers to enjoy seamless experiences.

Among the exciting products on display is the Lexar Professional SILVER PLUS microSDXC, the world's fastest 2TB UHS-I microSD card. For drone enthusiasts and outdoor adventurers, this means never missing a breathtaking sunset or thrilling moment. The ultra-lightweight Lexar Air Portable SSD, weighing just 0.6 ounces, exemplifies how technology can be both powerful and beautifully simple, offering automatic backup to keep precious memories safe.

Perhaps most exciting is Lexar's introduction of the AI Storage Core—a forward-thinking framework designed for the emerging era of artificial intelligence. Rather than leaving everyday users behind as technology advances, Lexar is ensuring that AI-powered workflows remain accessible. Their upcoming AI-Grade storage products will support everything from creative AI tools to next-generation gaming experiences, democratizing access to cutting-edge technology.

In a heartwarming fusion of sport and technology, Lexar has partnered with the Argentina National Football Team as their global storage partner. This collaboration beautifully illustrates how excellence in one field recognizes excellence in another. Just as Argentina's team has inspired millions through football's universal language, Lexar empowers people worldwide to capture and share the moments that unite us all.

The partnership will bring special co-branded editions of Lexar's portable SSDs to fans in early 2026, allowing football enthusiasts to preserve their favorite memories in style. It's a perfect example of how technology and culture can come together to celebrate shared human experiences.

As Lexar looks toward the future, their message is clear and uplifting: storage technology isn't just about gigabytes and transfer speeds. It's about protecting what matters most—family photos, creative projects, gaming achievements, and the countless digital moments that make up our modern lives. After 30 years of trusted service, Lexar continues to prove that innovation driven by genuine care for users creates lasting positive impact.