In an exciting milestone for sustainable transportation in India, Mahindra & Mahindra Ltd. unveiled their highly anticipated XUV 3XO electric vehicle this Tuesday, marking another bold step toward a greener automotive future. The launch represents a wonderful opportunity for urban drivers to embrace electric mobility without compromising on style, performance, or accessibility.

The new XUV 3XO EV arrives with an attractive starting price of ₹13.89 lakh (ex-showroom), demonstrating Mahindra's commitment to making electric vehicles accessible to a broader range of customers. This thoughtful pricing strategy reflects the company's vision of bringing aspirational technology within reach of everyday drivers who are ready to make the transition to cleaner transportation.

What makes this launch particularly heartening is how it builds upon an already remarkable success story. Since the original XUV 3XO launched in April 2024, the model has captured the hearts of Indian consumers, achieving an impressive milestone of nearly 1.8 lakh sales. This overwhelming response shows that when manufacturers create vehicles that truly meet customer needs, people are eager to embrace them.

The electric variant continues this winning formula with thoughtful engineering focused on real-world usage. Equipped with a robust 39.4 kWh battery pack, the XUV 3XO EV delivers an impressive range of up to 285 kilometers—perfect for the daily commutes and city driving that most urban families require. This practical range means drivers can confidently go about their daily routines without range anxiety.

Performance enthusiasts will be delighted to know that going electric doesn't mean sacrificing the thrill of driving. The XUV 3XO EV sprints from 0 to 100 km/h in just 8.3 seconds, powered by an energetic 110 kW motor delivering 310 Nm of torque. This instant electric performance transforms city driving into something genuinely enjoyable while remaining environmentally responsible.

Mahindra is offering the electric SUV in two well-equipped variants—AX5 and AX7L—both featuring the company's signature blend of urbane design, cutting-edge technology, and comprehensive safety features. The thoughtful packaging ensures customers don't have to choose between features and affordability.

Nalinikanth Gollagunta, Chief Executive Officer of Mahindra's Automotive Division, expressed enthusiasm about this new chapter, noting that the XUV 3XO has already "rewrote the rules by bringing aspiration and accessibility together at scale." With the electric version, the company is extending this successful approach to customers seeking an EV that seamlessly integrates into their daily lives.

The launch comes at an opportune moment as India accelerates its transition toward sustainable transportation. With improving charging infrastructure and growing environmental awareness, more families are ready to embrace electric vehicles that offer both practical benefits and the satisfaction of contributing to cleaner air in their cities.

The XUV 3XO EV represents more than just another product launch—it's a celebration of how far electric vehicle technology has come and how accessible it's becoming for ordinary families ready to be part of the solution to urban pollution and climate change.