In an inspiring move that's putting entrepreneurs first, Myntra has launched a game-changing initiative that's opening doors for hundreds of small businesses across India. The ecommerce platform announced it will waive all commission fees for new direct-to-consumer brands, effectively giving emerging fashion, beauty, and lifestyle entrepreneurs a free ticket to reach over 75 million monthly shoppers.

The program, called "Myntra Rising Stars," represents a beautiful shift in how major platforms are supporting small business owners. Instead of charging hefty fees that often eat into slim profit margins, Myntra is recognizing that helping brands succeed ultimately creates a thriving ecosystem for everyone involved.

For new brand owners, this means something truly significant: they can now invest their precious capital into creating better products, building their brand identity, and connecting with customers, rather than watching it disappear into platform fees. It's the kind of support that can make the difference between a dream that fizzles out and one that flourishes.

The initiative has already shown remarkable results. During a pilot program in the 2025 festive season focused on women's ethnic wear, over 200 enthusiastic new brands joined the platform. These weren't just numbers on a spreadsheet but real entrepreneurs who found a welcoming home for their creations. Building on that success, Myntra expanded in May 2025 with "Home Edit," bringing 165 more brands specializing in furnishing and decor into the fold.

What makes this especially heartening is the comprehensive support package these brands receive. Beyond the fee waiver, they gain access to Myntra's extensive logistics network covering 98% of serviceable locations across India. They also benefit from promotional tools like coupons and special offers that help drive customer interest, all without the burden of commission costs.

The Ripple Effect: This generous approach is creating waves across India's ecommerce landscape. When major players like Myntra, alongside parent company Flipkart and competitor Amazon, move toward lower or zero-commission models, they're collectively making it easier for thousands of small businesses to thrive. Flipkart introduced zero commissions on products under Rs 1,000, potentially reducing costs for small sellers by 30%. Amazon followed suit with zero referral fees on items under Rs 300.

The timing couldn't be better for India's entrepreneurial spirit. The country is experiencing a boom in homegrown brands, with creative individuals turning their passions into businesses. These platforms are recognizing that their success is intertwined with the success of the sellers they host. By removing financial barriers, they're essentially saying, "We believe in you, and we want to see you succeed."

For shoppers, this means more choices, more unique products, and the joy of discovering brands that might not have survived under traditional commission structures. It's a win for entrepreneurs who get a fighting chance, a win for platforms that gain diverse inventory, and a win for customers who benefit from increased variety and competitive pricing.

This initiative reflects a broader understanding that true marketplace success isn't about extracting maximum fees from struggling sellers, but about creating conditions where everyone can flourish together.