Podcast Host Partners to Make Investing Easier in Ghana

A popular podcast host in Ghana is making it easier for everyday people to start building wealth, and he's bringing powerful personal experience to the mission.

Richie Mensah, who leads the rapidly growing "Masterminds Podcast" across YouTube, Spotify, and Apple Podcasts, has partnered with Achieve by Petra, a digital savings and investment app designed to help Ghanaians grow their money with confidence. The collaboration was announced at a ceremony in Accra's Dzorwulu district, where stakeholders celebrated the move as a game changer for financial accessibility.

Achieve by Petra, a subsidiary of the Securities and Exchange Commission-licensed Petra Securities Limited, offers a user-friendly alternative to traditional banking. The platform focuses on goal-oriented wealth building through simple digital tools that anyone can use from their phone.

For Mensah, this partnership is deeply personal. The entertainment executive turned financial literacy advocate taught himself about investing and compound interest through trial and error, facing struggles that proper guidance could have prevented. "I want to help others avoid what I went through," he explained at the signing ceremony.

Huzaifa Abdulai, Managing Director of Achieve by Petra, described the partnership as a shift in how financial empowerment gets communicated in Ghana. She noted that too many people see investing as something intimidating or only for the wealthy, when it should be viewed as a practical choice anyone can make.

The collaboration combines Mensah's wide audience reach with Achieve by Petra's seamless technology. Together, they're working to simplify wealth building and prove that every Ghanaian can grow their money, regardless of where they start.

The Ripple Effect

This partnership reaches beyond one company and one influencer. By meeting young Ghanaians where they already are through podcasts and social media, the collaboration is breaking down barriers that have kept millions from participating in wealth creation. The initiative provides both the mindset shift and practical tools needed to turn long-term dreams into financial realities.

Mensah emphasized this isn't just about brand alignment. "It's about equipping young people with the right mindset and practical tools," he said, describing a shared commitment to improving financial literacy across Ghana and the entire African continent.

The formal signing marked the beginning of what stakeholders hope will reshape how wealth creation is understood and pursued throughout the region, one educated investor at a time.

With accessible platforms and trusted voices spreading the word, financial independence is becoming a real possibility for a new generation of African savers and investors.