There's something special happening in Rochester, New York, and it's powered by clean energy and forward-thinking leadership. Moser Services Group, the parent company behind EV Charge Solutions and PowerCharge, is experiencing such tremendous growth that it's brought on a dynamic new president to help guide its exciting journey forward.

Elsa Bretherton has stepped into the role of president, taking the helm of operations, strategy, and organizational development across both brands. Her appointment comes at a pivotal moment when the demand for electric vehicle charging solutions is soaring, and the Rochester-based company is perfectly positioned to meet that need.

What makes this story particularly uplifting is how it reflects the broader transformation happening in our energy landscape. EV Charge Solutions and PowerCharge aren't just installing charging stations. They're building the infrastructure that will power cleaner transportation for years to come, serving everyone from individual homeowners to large commercial fleets.

Founder Mike Moser expressed genuine enthusiasm about the leadership transition, praising Bretherton's operational insight and customer-focused approach. His confidence in her abilities speaks volumes about the collaborative culture the company has built. Rather than stepping away entirely, Moser is redirecting his energy toward product development, with multiple new market introductions planned for 2026. This kind of strategic evolution, where founders empower new leaders while continuing to innovate, represents the best of American entrepreneurship.

Bretherton brings exactly the kind of leadership needed for this moment. Her diverse professional background and proven ability to manage complex operations while maintaining quality and exceptional customer experiences make her ideally suited to guide the company through its next growth phase. She'll be working closely with executive teams and cross-functional groups to strengthen operations, enhance customer delivery, and support expansion initiatives for both brands.

The Ripple Effect

The significance of this appointment extends far beyond one company's success. As EV Charge Solutions and PowerCharge expand, they're creating jobs in Rochester, supporting the transition to cleaner transportation, and helping businesses and individuals make environmentally conscious choices more accessible. Every charging station they install represents another step toward reducing carbon emissions and building sustainable infrastructure.

Bretherton herself captured the inspiring nature of this work beautifully, expressing honor at leading organizations playing such an important role in the future of EV infrastructure. Her commitment to building on the strong foundation already in place while positioning both companies for continued success reflects the kind of visionary yet grounded leadership that drives meaningful change.

The clean energy sector's growth represents one of the most hopeful trends of our time, and stories like this remind us that real people and local companies are making it happen. Rochester can be proud of homegrown businesses like Moser Services Group that are not only thriving economically but also contributing to a cleaner, more sustainable future for everyone.