Samsung is reimagining how we experience entertainment at home with the exciting launch of the Freestyle+, a next-generation portable projector that promises to bring cinematic experiences to virtually any space you can imagine.

Building on the success of its 2022 predecessor, the Freestyle+ represents a significant leap forward in making high-quality entertainment truly portable and flexible. The device's most impressive feature is its groundbreaking AI OptiScreen technology, which intelligently adjusts projected images to deliver optimal viewing experiences regardless of where you place it. Whether you're projecting onto a corner, a textured wall, or even curtains, the smart 3D keystone technology works to create a perfectly rectangular viewing area.

What makes this projector particularly special is its ability to handle real-world challenges that often frustrate users of traditional projectors. Uneven surfaces that would typically cause distortion are no match for the Freestyle+'s intelligent calibration system. The Wall Calibration feature analyzes the color and pattern of whatever surface you're projecting onto and minimizes visual distractions, ensuring clear, enjoyable viewing every time.

Samsung has thoughtfully doubled the brightness from previous models, now delivering 430 ISO lumens. While this means the projector performs best in dimmer environments, it opens up wonderful possibilities for cozy movie nights, atmospheric gaming sessions, and intimate viewing experiences that bring people together.

The device's versatile gimbal stand offers an impressive 180-degree vertical rotation, meaning you can project images onto ceilings for a unique stargazing-style viewing experience, or adjust to multiple angles throughout your living space. The continuous autofocus ensures that images remain crisp and clear in real-time, eliminating the frustrating manual adjustments that plague many projectors.

Entertainment options abound with Samsung's TV Plus platform providing streaming access over Wi-Fi, while the Gaming Hub opens doors to thousands of cloud-gaming titles through a single, convenient portal. For those who prefer traditional connections, an HDMI port accommodates cabled content sources.

Samsung has even enhanced the audio experience with a built-in 360-degree speaker designed to fill rooms with immersive sound. The Q-Symphony feature allows synchronization with compatible soundbars for those seeking even richer audio landscapes.

The integration of Samsung's AI-powered Bixby assistant adds another layer of convenience, enabling natural, conversational interactions with on-screen content and making searches effortless.

"The Freestyle+ reflects Samsung's vision to create displays that adapt naturally to how people live and move between spaces," explained Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. This vision clearly emphasizes creating technology that fits seamlessly into our lives rather than requiring us to adapt to rigid tech constraints.

Unveiled at CES 2026 in Las Vegas, the Freestyle+ will begin its phased global rollout in the first half of this year, bringing flexible, intelligent entertainment to homes around the world. This innovative projector represents an exciting step forward in making quality entertainment accessible, adaptable, and enjoyable for everyone, regardless of their living space constraints.