Aerial view of futuristic entertainment complex in Qiddiya, Saudi Arabia, with modern architecture and desert landscape surrounding planned Universal Studios location
Innovation

Saudi Arabia's $4.5B Universal Studios Theme Park to Welcome 48M Annual Visitors

BS
BrightWire Staff
3 min read
#saudi arabia tourism #universal studios #qiddiya theme park #vision 2030 #economic development #family entertainment #middle east tourism

Saudi Arabia is in exciting discussions with Universal Studios to create a spectacular multibillion-dollar theme park in Qiddiya, a massive entertainment destination near Riyadh. This transformative project is set to attract 48 million visitors annually and generate $4.5 billion in economic growth, marking a historic milestone in the Kingdom's journey to become a world-class tourism destination.

Saudi Arabia is embarking on an extraordinary journey to transform its entertainment landscape, and the latest development has theme park enthusiasts around the world buzzing with anticipation. The Kingdom has entered early discussions with Universal Studios to build an ambitious multibillion-dollar theme park in Qiddiya, a sprawling 334-square-kilometer entertainment hub located southwest of Riyadh.

This exciting project represents far more than just another theme park. It's a testament to Saudi Arabia's bold vision for the future and its commitment to creating unforgettable experiences for visitors from around the globe. The proposed development, still in its conceptual stages, promises to be significantly larger than Disney World in Florida and could become one of the most spectacular entertainment destinations on the planet.

The numbers tell an inspiring story of growth and possibility. Saudi Arabia's tourism sector has already achieved remarkable success, welcoming over 100 million visitors in 2024, including 30 million international tourists. This impressive momentum continued into 2025, with approximately 60.9 million visitors arriving in just the first half of the year. The potential Universal Studios park would contribute to the ambitious goal of attracting 48 million annual visitors to Qiddiya alone, helping generate an impressive SAR17 billion ($4.5 billion) in GDP.

Saudi Arabia's $4.5B Universal Studios Theme Park to Welcome 48M Annual Visitors

What makes this development particularly heartwarming is how it reflects Saudi Arabia's commitment to creating opportunities for its people and visitors alike. The project is expected to create thousands of jobs and provide families across the region with access to world-class entertainment previously only available through international travel. Young Saudis pursuing careers in hospitality, entertainment, and tourism will find exciting new pathways opening before them.

The Ripple Effect of this transformative project extends far beyond the theme park itself. The Kingdom's Public Investment Fund has set an inspiring target of welcoming 150 million visitors by 2030, and this Universal Studios partnership represents a crucial stepping stone toward that goal. The development is already spurring related investments, including Six Flags Qiddiya, which is scheduled to open its doors in Riyadh by December 2025.

For international families and theme park enthusiasts, this represents an incredible opportunity to explore a region rich in cultural heritage while enjoying cutting-edge entertainment technology and thrilling attractions. The Kingdom is thoughtfully blending its traditional cultural offerings with modern leisure experiences, creating something truly unique on the global tourism stage.

The vision behind this project goes beyond simply building attractions. It's about creating sustainable economic growth, diversifying beyond oil revenues, and positioning Saudi Arabia as a leading global tourism destination. This forward-thinking approach demonstrates how nations can reimagine their futures and create prosperity through strategic investments in entertainment and cultural infrastructure.

As these plans continue to develop, the world watches with excitement and anticipation. The potential Universal Studios theme park in Qiddiya isn't just about rides and entertainment. It's about bringing people together, creating memories, and showing what's possible when ambitious vision meets determined action. For a Kingdom once known primarily for its oil reserves, this transformation into a must-visit tourism destination represents an inspiring chapter in its ongoing story.

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Saudi Arabia's $4.5B Universal Studios Theme Park to Welcome 48M Annual Visitors - Image 2

Based on reporting by Regional: saudi arabia development (SA)

This story was written by BrightWire based on verified news reports.

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