There's something heartwarming about tradition, and Skims has created a delightful one with Team USA. For the fourth consecutive Olympic Games, Kim Kardashian's innovative apparel brand is celebrating American athletes with a brand-new collection that's both cozy and spirited—and this year's offerings might just be the most fun yet.

Since debuting at the Tokyo 2020 Games, Skims has brought its signature approach to comfort and style to Olympic and Paralympic athletes through collaborations at Beijing 2022 and Paris 2024. Now, as the world looks ahead to Milano Cortina 2026, the brand is back with a collection that beautifully balances classic American aesthetics with contemporary design.

What makes this partnership so special is its accessibility. Unlike traditional Olympic merchandise that can feel exclusive or overly formal, Skims creates pieces that everyday supporters can actually wear and enjoy. The new collection features everything from patriotic underwear and tank tops to cozy pajama sets, comfortable sweaters, and stylish accessories. Best of all, fans can get their hands on these pieces starting January 8th at Skims.com and select flagship stores, with prices ranging from just $20 to $88.

The collection thoughtfully builds on previous collaborations while adding fresh, playful touches. Core pieces include Team USA-themed ringer tees, soft flannel sleep shorts, and warm crew-neck sweaters—all crafted with the exceptional comfort Skims has become known for. The brand's commitment to minimalist silhouettes and luxuriously soft fabrics shines through in every piece.

What's particularly exciting about this year's launch is its willingness to have a little fun. Some underwear styles feature bold, retro "Team USA" lettering across the back, and when paired with coordinating over-the-knee socks, the look channels a nostalgic, confident energy that brings fresh personality to Olympic apparel. It's a refreshing approach that adds lighthearted charm to patriotic fashion.

Skims has earned the creative freedom to experiment, having grown tremendously since that first Olympic partnership in 2020. The brand has expanded its reach through successful collaborations with major sports organizations including the NBA, WNBA, and athletic giants like Nike and North Face. This growing influence has positioned Skims as a leader in making athletic and lifestyle wear that resonates with diverse audiences.

The beauty of this partnership lies in how it democratizes Olympic celebration. While Team USA's official ceremony outfits continue their preppy tradition with Ralph Lauren, Skims offers something different: approachable, comfortable pieces that let everyone feel connected to the Olympic spirit. Whether you're watching from your couch or cheering at a viewing party, you can show your support in style.

As we count down to the Milano Cortina 2026 Winter Games, this collection reminds us that supporting our athletes can be both meaningful and fun. It's about coming together, celebrating excellence, and maybe looking pretty good while doing it.