The future of driving just got more exciting as Sony Honda Mobility showcased its expanding Afeela vision at CES 2026, demonstrating how the worlds of automotive engineering, gaming, and cutting-edge technology can beautifully converge.

Building on last year's introduction of the Afeela 1 sedan, the collaborative venture between two industry giants has unveiled the Afeela Prototype 2026—an SUV variant designed to meet American drivers' preferences for taller, more spacious vehicles. This thoughtful expansion shows Sony Honda Mobility is listening to consumer desires while maintaining the elegant, understated design language that makes Afeela vehicles so distinctive, complete with their signature nose-mounted LCD display.

The Afeela 1 sedan continues its journey toward production, with Shugo Yamaguchi, president and CEO of Sony Honda Mobility of America, confirming manufacturing will take place at Honda's Ohio factory. This domestic production is wonderful news for American jobs and helps insulate the vehicle from global trade uncertainties, ensuring a more stable path to market.

What truly sets the Afeela apart is its ambitious technological vision. These aren't just electric vehicles—they're rolling entertainment and productivity hubs that reimagine how we spend time in our cars. At launch, the Afeela 1 will feature an advanced hands-off, eyes-on driver assistance system similar to GM's Super Cruise, allowing for more relaxed highway driving. Even more exciting, the vehicle is designed to support Level 4 autonomy through over-the-air updates, utilizing sophisticated sensors including roof-mounted LIDAR. Imagine a future where your car handles the commute while you relax or focus on other tasks.

For gaming enthusiasts, the Afeela represents a dream come true. Built-in PlayStation Remote Play functionality means you can enjoy Gran Turismo 7 and other PlayStation titles right from your vehicle while parked. The possibilities extend far beyond gaming, though. Sony is developing comprehensive APIs that will empower third-party developers to create immersive, personalized cabin experiences, from custom gauge clusters to unique infotainment skins. It's a smartphone-like ecosystem on wheels, powered by Qualcomm's robust Snapdragon Digital Chassis.

The Afeela 1's refined timeline shows the company's commitment to getting things right rather than rushing to market. California customers will be the first to experience these innovative vehicles in late 2026, with Arizona following in 2027. This measured rollout allows Sony Honda Mobility to perfect the customer experience in each market before expanding further.

At a starting price of $89,900, the Afeela 1 positions itself as a premium offering that competes on technology and innovation rather than just range or raw performance. With 300 miles per charge and American manufacturing, it offers a compelling package for tech-forward buyers who see their vehicle as an extension of their digital lifestyle.

The automotive industry is evolving rapidly, and Sony Honda Mobility's Afeela lineup represents an exciting glimpse into that future—one where cars become personalized, intelligent spaces that entertain, assist, and adapt to our needs. The wait until 2026 and beyond will certainly test patience, but the destination looks increasingly worth the journey.