Sometimes the most exciting innovations come from honoring tradition while embracing the future. That's exactly what Toyota has accomplished with the electrification of its iconic Hilux pickup truck, a vehicle that has served communities around the globe for over 50 years.

The Hilux BEV made its grand entrance at the Brussels Motor Show last Friday, marking a historic moment for one of the world's most beloved workhorses. With more than 27 million units sold since its debut, the Hilux has proven itself as a reliable companion for farmers, adventurers, businesses, and families across continents. Now, it's ready to serve the next generation with zero tailpipe emissions.

What makes this transformation particularly exciting is that Toyota hasn't sacrificed the Hilux's legendary capability in the transition to electric power. The new BEV variant maintains the rugged body-on-frame design that made its predecessors so dependable while adding the smooth, powerful torque that only electric motors can deliver. With an all-wheel drive system generating 473 Nm of combined torque, this electric pickup can still haul a 715 kg payload and tow up to 1.6 tons, ensuring it remains a serious workhorse.

The engineering team has thoughtfully addressed the unique demands of pickup truck owners. Toyota equipped the Hilux BEV with their first-ever electric power steering system, which significantly reduces kickback when navigating challenging off-road conditions or uneven terrain. A specially developed Multi-Terrain Select System optimizes brake, torque, and power settings to give drivers enhanced control in various driving conditions. The truck maintains an impressive 212 mm ground clearance and can confidently wade through 700 mm of water, just like its combustion-powered siblings.

Powered by a 59.2 kWh lithium-ion battery, the Hilux BEV offers a WLTP range of up to 257 km in mixed driving conditions, extending to an impressive 380 km for city driving. While some may focus on range limitations, this represents a perfect solution for the many commercial and personal users whose daily routes fall well within these parameters, all while eliminating fuel costs and reducing maintenance needs.

The Bright Side: This electrification represents more than just one model going electric. It signals Toyota's commitment to bringing zero-emission options to working vehicles that form the backbone of economies worldwide. For businesses looking to reduce their carbon footprint without compromising capability, the Hilux BEV offers a practical pathway forward. Communities that rely on pickups for daily work can now enjoy quieter streets, cleaner air, and lower operating costs.

Inside, drivers will appreciate Toyota's modern design philosophy, featuring dual 12.3-inch screens for the driver display and infotainment system, bringing contemporary comfort to this hardworking vehicle.

European customers can look forward to the Hilux BEV arriving in April, with a Hybrid 48V variant following in July. This diversified approach ensures there's an electrified Hilux option suitable for various needs and use cases, helping more drivers make the transition away from traditional combustion engines at their own pace.