Vietnam Plans Green Tourism Push for 2026

Vietnam is transforming its tourism industry with an ambitious plan that puts the planet first while welcoming the world.

The Vietnam Tourism Association announced its 2026 strategy on January 10, focusing on green growth and digital advances to attract visitors from Japan, China, and beyond. The plan aims to overcome regulatory hurdles while creating sustainable tourism products that protect Vietnam's natural beauty.

At the heart of the strategy is a commitment to reducing plastic waste and protecting natural resources across all tourism offerings. The association is working directly with businesses to identify obstacles and streamline processes, making it easier for eco-conscious travelers to visit.

Vietnam will showcase its vision at the Vietnam International Travel Mart in Hanoi from April 9 to 12. The event's theme, "Digital Transformation and Green Growth," reflects how the country is blending innovation with environmental responsibility.

The association is also expanding its international outreach program, now in its third phase. This effort builds relationships with tour operators in key markets and positions Vietnam as a leading Asian destination that cares about its environmental impact.

September brings the MICE EXPO 2026, featuring 700 domestic and international businesses focused on meetings, conferences, and exhibitions. The event will demonstrate how business travel and sustainability can work hand in hand.

The Ripple Effect

Vietnam's green tourism push could inspire other Southeast Asian nations to prioritize sustainability. By proving that environmental protection and tourism growth aren't opposing forces, the country is creating a blueprint for responsible travel across the region.

The focus on culinary tourism, golf tourism, and regional festivals will highlight Vietnam's cultural richness while maintaining strict environmental standards. Local communities benefit from increased tourism revenue while their natural resources receive better protection.

International travelers increasingly seek destinations that align with their values, and Vietnam is positioning itself to meet that demand. The combination of digital convenience and environmental consciousness addresses what modern tourists want most.

Vietnam's 2026 plan proves that protecting paradise and sharing it with the world can happen at the same time.