Vietnam Targets 25M Visitors With Green Tourism Push

Vietnam just showed the world that going green isn't just good for the planet, it's good for business too.

The country welcomed 21.2 million international visitors in 2025, a remarkable 21% jump from the previous year. Tourism revenue soared past $38 billion, surpassing even pre-pandemic numbers and proving that travelers are hungry for destinations that care about their impact.

Now Vietnam is doubling down on that success with an ambitious sustainable tourism strategy. The government has made travel easier by extending visa exemptions, introducing universal e-visas, and allowing longer stays for international guests. These simple policy changes are removing barriers that once kept visitors away.

But the real transformation is happening in how Vietnam thinks about tourism itself. The country is actively promoting eco-friendly accommodations, responsible waste management, and low-impact transportation for tourists. Local communities are being trained to offer authentic experiences in wellness tourism, rural stays, culinary adventures, and golf getaways that showcase Vietnam's diverse culture without damaging it.

The government is backing up its vision with real support for tourism businesses. Accommodation providers now enjoy lower electricity rates, reduced licensing fees, and simplified paperwork that lets them focus on delivering quality experiences rather than drowning in red tape.

Marketing campaigns across Europe, the United States, and Asia are telling Vietnam's sustainability story to travelers who increasingly want their vacation dollars to make a positive difference. The country's participation in major international tourism fairs and strong digital presence are connecting with eco-conscious travelers seeking meaningful experiences.

The Ripple Effect

Vietnam's green tourism push is creating benefits that extend far beyond visitor numbers. Local communities in rural areas are finding new income opportunities by sharing their traditions with travelers. Natural heritage sites are being protected rather than exploited. Jobs are being created in sectors that prioritize environmental stewardship alongside profit.

The domestic tourism market is thriving too, with 135.5 million Vietnamese travelers exploring their own country in 2025. This internal enthusiasm signals that the sustainable tourism model resonates with locals and visitors alike.

Vietnam is proving that countries don't have to choose between economic development and environmental responsibility, they can build both into a vision that attracts the modern traveler.