
Ajax Hires Jordi Cruyff as Football Director Until 2028
Amsterdam's legendary Ajax football club is turning a new page by bringing Jordi Cruyff on board as their new director of football, marking a hopeful reset after years of turmoil. The son of club icon Johan Cruyff will lead Ajax's football operations through 2028, potentially reuniting with former Barcelona colleague Xavi Hernandez.
One of Europe's most storied football clubs just made a move that has fans buzzing with hope for the first time in years.
Ajax Amsterdam officially welcomed Jordi Cruyff as their new director of football, signing him to a contract through June 2028. The 51-year-old signed his deal right after a home match at the Johan Cruyff Arena, the stadium named for his legendary father.
Cruyff takes over from Alex Kroes, who announced his departure in November. He officially starts his role on February 1, stepping into a club desperate for stability after a rocky few seasons.
"Ajax is a unique club with a rich history," Cruyff told the club's website. "I will do everything I can to add a new successful chapter."
The timing couldn't be better for Ajax. The club has cycled through three coaches in less than a year, including a disastrous Champions League run that saw five consecutive defeats. Interim coach Fred Grim agreed to stay through the season, but the search for permanent leadership has been urgent.

Why This Inspires
Cruyff's appointment represents more than just a hiring decision. It's a homecoming that connects Ajax's glorious past with its future potential.
His father Johan remains one of football's most influential figures, having revolutionized the game both as a player and coach at Ajax and Barcelona. Now Jordi brings his own impressive resume, including recent experience as Barcelona's sporting director from 2021 to 2023.
That Barcelona connection has sparked exciting speculation. Spanish journalist Javier Miguel reported that former World Cup winner Xavi Hernandez is "clearly an option" for Ajax's coaching position. Cruyff and Xavi worked together at Barcelona, building a relationship that could prove transformative for Ajax.
The club's recent struggles make this fresh start even more meaningful. Former coach Francesco Farioli showed promise but left for Porto, where he's now thriving with 16 wins in 17 matches. Ajax fans watched that success from afar, wondering when their own turnaround would come.
Now they have their answer. With Cruyff's football expertise and deep understanding of Ajax's DNA, the club has a leader who knows what makes them special. His multi-year contract signals commitment to building something lasting rather than chasing quick fixes.
For a club that's won four European Cups and produced countless football legends, getting back to excellence isn't just a goal. It's returning to their rightful place in the game.
Based on reporting by Dutch News
This story was written by BrightWire based on verified news reports.
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