Arab Nations Unite: 100M+ Visitors to Middle East in 2025

The Arab world is proving that tourism can do more than fill hotel rooms. It can bridge cultures, protect heritage, and build a more sustainable future.

On February 25, Arab Tourism Day, nations including Saudi Arabia, Egypt, Qatar, Jordan, and Morocco celebrated their shared commitment to cultural and sustainable tourism. The date honors Ibn Battuta, the legendary Arab traveler whose journeys inspired generations of explorers.

The numbers tell a story of remarkable recovery and growth. The Middle East welcomed over 100 million international visitors in 2025, a 34% increase compared to pre-pandemic levels. North Africa saw 81 million arrivals, with an 11% rise from the previous year.

Saudi Arabia led the charge with 29.3 million international visitors, representing a stunning 66.9% increase from 2019. The Kingdom's Vision 2030 initiative, which aims to diversify its economy beyond oil, is transforming the nation into a global travel hub.

Egypt attracted 19 million visitors in 2025, a 47.6% jump from pre-pandemic numbers. The country's ancient pyramids and temples continue to captivate travelers, while new eco-tourism and adventure offerings broaden its appeal.

Qatar's tourism numbers exploded with 5.1 million visitors, an incredible 138.3% increase from 2019. The momentum from hosting the 2022 FIFA World Cup continues to pay dividends, with world-class infrastructure attracting luxury travelers and culture seekers alike.

Jordan welcomed 5.8 million international arrivals, up 29.9% from pre-pandemic levels. The ancient city of Petra and the healing waters of the Dead Sea remain irresistible draws for travelers seeking history and natural beauty.

The Ripple Effect

This tourism boom isn't just about economics. The Arab Tourism Organization emphasizes that these visits create quality jobs, stimulate investment, and support local communities while preserving natural and cultural treasures for future generations.

The collaboration among Arab nations demonstrates how shared values and traditions can unite a region. By focusing on sustainable practices, these countries are ensuring tourism growth doesn't come at the expense of the heritage that makes them special.

The theme for 2025, "Arab Tourism... Bridges of Culture and Sustainable Development," captures the vision perfectly. Tourism becomes a tool for cultural exchange, environmental protection, and economic empowerment all at once.

As these seven nations continue working together, they're showing the world that progress and preservation can go hand in hand, creating opportunities today while safeguarding treasures for tomorrow.