France Welcomes 102 Million Visitors, Sets Tourism Record

France just proved that smart tourism planning pays off in a big way.

The country welcomed 102 million international visitors in 2025, breaking its previous record of 100 million set during the 2024 Paris Olympics. Those travelers stayed for 743 million nights and generated €77.5 billion in tourism revenue, a 9% jump from the year before.

The numbers tell a story of steady, sustainable growth. Three-quarters of visitors came from Europe, and overnight stays in hotels and commercial accommodations increased by 7.5% compared to 2024. Revenue has climbed 37% since 2019, showing strong recovery and expansion beyond pre-pandemic levels.

France's success stands out even more when compared to its closest competitor. Spain attracted 96.8 million tourists and actually generated more revenue at €105 billion, but faced widespread protests over overtourism, gentrification, and strain on local communities.

The difference comes down to strategy. France has spent years spreading tourism across different regions and seasons, preventing any single area from becoming overwhelmed. That forward-thinking approach has kept the country at the top while avoiding many of the problems plaguing other popular destinations.

The Bright Side

France isn't resting on its success. Officials announced a goal to reach €100 billion in annual tourism revenue by 2030 while becoming a leading sustainable tourism destination. That dual focus on growth and responsibility shows they're planning for the long game.

The country does face growing pains in specific spots. Residents of Paris' Montmartre neighborhood raised concerns last summer about overcrowding at the Sacré-Cœur Basilica, which now draws 11 million visitors yearly. Tourism officials acknowledged that popular sites like Mont Saint Michel need better visitor flow management.

But these are challenges of success, not crisis. France is addressing pressure points while most of its regions continue welcoming visitors without strain. The country's size, diverse attractions, and regional variety give it natural advantages that smaller destinations don't have.

The record shows that tourism growth and quality of life don't have to be enemies when countries plan thoughtfully and act early.