Auto Industry Offers $2,500 Scholarship, Deadline March 31

A new scholarship is putting $2,500 directly into the hands of students who dream of working in the automotive industry.

The Automotive Communications Council just launched the ACC Scholarship in partnership with the University of the Aftermarket Foundation. Students studying marketing, public relations, journalism, advertising, or related fields at two-year or four-year colleges can apply now through March 31.

The council committed $5,000 over two years to fund the program. That means two students will receive $2,500 each to help pay for their education and pursue careers in the automotive aftermarket industry.

Here's the best part: students only need to fill out one application to be considered for hundreds of scholarship opportunities. The automotive aftermarket and commercial vehicle industry is awarding over $900,000 in scholarships for the 2026-27 academic year through this centralized system.

The Ripple Effect

This scholarship does more than help individual students pay tuition. It's investing in the future of an industry that keeps millions of vehicles running safely on American roads.

The automotive aftermarket employs skilled technicians, business managers, and communication professionals who serve communities nationwide. By supporting students entering marketing and journalism roles specifically, the industry is ensuring the next generation can tell stories about innovation, connect shops with customers, and build trust in automotive services.

Students interested in hands-on technical work aren't left out either. The same application portal offers scholarships for those enrolled in ASE/NATEF-certified automotive, collision, and heavy-duty diesel programs.

The application process is straightforward. Eligible students can visit automotivescholarships.com/scholarships/automotive-communication-council to learn more and apply before the March 31 deadline.

For students passionate about cars but drawn to creative fields like writing or advertising, this scholarship proves there's a place for them in the automotive world.