Beauty Maker Cuts Emissions 63% in 6 Years

GEKA, a global leader in makeup packaging and beauty accessories, is celebrating its 100th birthday with a gift to the planet: a 63% reduction in emissions since 2019.

The German company's latest sustainability report reveals how it transformed its operations while helping beauty brands around the world do the same. All three of its production facilities now run on 100% renewable electricity, avoiding nearly 4,000 tonnes of CO₂ each year.

That's just the beginning. GEKA converted 950 light fixtures to LEDs, cutting electricity use by 680,000 kilowatt hours annually. That's enough to power 140 German homes for a year.

The company earned an EcoVadis Gold rating, placing it in the top 2% of companies assessed worldwide. Its climate targets have been validated by the Science Based Targets initiative, and it's on track to cut emissions by 80% by 2029 and reach net-zero by 2050.

Innovation drives the progress. GEKA created the beauty industry's first recycled fiber for cosmetic brushes and the first recycled polypropylene approved for primary cosmetic packaging that touches the product directly. The recycled material performs just as well as virgin plastic but cuts CO₂ emissions by up to 75%.

CEO Jennifer Dean says customers increasingly demand transparency and measurable progress throughout the supply chain. The company backs its promises with international certifications including ISO standards for quality, environmental management, and occupational health and safety at all production sites.

The Ripple Effect

GEKA's transformation extends beyond its own walls. The company works with suppliers and customers to reduce their environmental footprints too. Its sustainable materials give beauty brands practical options to make their products greener without sacrificing quality.

The company's comprehensive policies protect fair working conditions and prohibit child and forced labor throughout its supply chain. A dedicated Social Performance Team ensures these standards hold across all operations and partners.

After 100 years in business, GEKA shows that legacy companies can lead the charge toward a more sustainable future. What started as a commitment to reduce emissions has become a blueprint for an entire industry.