Something truly meaningful is taking shape in Canada's tourism industry, and it's bringing people together in the spirit of understanding and respect. The Indigenous Tourism Association of Canada (ITAC) has launched an inspiring new training program that's helping tourism providers across the country deepen their connection with Indigenous peoples and contribute to reconciliation in a genuine, impactful way.

The Certificate in Reconciliation for the Tourism Industry program represents a beautiful step forward in building bridges between Indigenous and non-Indigenous communities. Developed in partnership with Legacy Bowes, a business advisory firm, this thoughtfully designed program welcomes tourism businesses and organizations into a space where learning and growth can flourish.

What makes this initiative particularly special is its approach. The three-phase hybrid model combines the personal connection of in-person workshops with the flexibility of self-paced online learning, ensuring participants can fully absorb Indigenous histories, cultures, and perspectives at a pace that works for them. It's an inclusive environment where questions are welcome and understanding is the goal.

ITAC, which represents more than 1,300 Indigenous tourism businesses and organizations nationwide, is uniquely positioned to lead this important work. As the national organization dedicated to marketing and developing Indigenous tourism experiences, they bring authenticity and deep knowledge to every aspect of the program.

The training program answers Call to Action #92 from the Truth and Reconciliation Commission Report, demonstrating how the business community can actively participate in reconciliation. This means engaging in meaningful consultation with Indigenous peoples, building relationships based on mutual respect, and ensuring Indigenous communities have equitable access to opportunities in the corporate sector.

The Ripple Effect: The impact of this initiative extends far beyond individual businesses. Canada's Indigenous tourism sector is a powerhouse of economic activity and cultural celebration, generating an impressive $3.7 billion in revenue in 2023 alone. This contributes $1.6 billion to the nation's GDP and supports approximately 34,700 jobs across the country. These aren't just numbers on a balance sheet. They represent families supported, traditions honored, and communities strengthened.

By equipping tourism providers with knowledge and tools to engage respectfully with Indigenous peoples, this program creates positive change that radiates outward. Travelers gain richer, more authentic experiences. Indigenous communities see their cultures respected and celebrated. Business relationships deepen and become more meaningful. And step by step, the path toward reconciliation becomes clearer and more traveled.

This initiative shows what's possible when organizations commit to doing the right thing, not because it's easy, but because it matters. It's a reminder that reconciliation isn't just about acknowledging the past. It's about actively building a more inclusive, understanding future together.