Chicago TV Station Raises $81K for Local Charities

Chicago's WGN-TV just proved that local media can still bring communities together for good, raising over $81,000 for four nonprofits serving the city.

The station ran three major campaigns throughout 2025, inviting viewers to donate during their annual food drive, toy drive, and Hispanic Heritage Month. Chicagoans responded with thousands of bags of food, over 20,000 toys, and more than $50,000 in cash donations.

The real multiplier came from the Robert R. McCormick Foundation, which manages WGN Family Charities. The foundation matched every viewer donation at 50 cents on the dollar, turning $53,968 in community gifts into $81,015 in total grants.

Four organizations received checks during Tuesday's broadcast. The Greater Chicago Food Depository received $47,250 to continue feeding families across the region. Off the Street Club and Christmas in the Wards each got $6,795 to support youth programs and holiday assistance. The National Museum of Mexican Art received $20,175 for its Yollocalli Arts Reach program, which provides creative opportunities for young artists.

The numbers tell a story of growing community engagement. This year's total represents a 257% increase compared to 2024 campaigns, suggesting more viewers are finding ways to give back through trusted local platforms.

The Ripple Effect

What makes this effort special is the efficiency. The McCormick Foundation covers all administrative costs, meaning 100% of viewer donations go directly to the nonprofits doing the work. No middlemen, no overhead cuts, just direct support for organizations that know their communities best.

The three campaigns also met people where they were. November's food drive addressed immediate hunger needs heading into winter. December's toy drive brought holiday joy to families struggling financially. The Hispanic Heritage Month campaign supported cultural education and youth development year-round.

Each donation created multiple touchpoints of impact: a bag of groceries feeding a family, a toy bringing a child's face to light, an art class helping a teenager find their voice.

Chicago just showed that community giving doesn't need celebrity galas or viral stunts to make a real difference.