Coffee Co-Founder Releases Song for Fallen Soldiers

A veteran entrepreneur is channeling his military service into a powerful musical tribute that's capturing hearts this Memorial Day weekend.

Mat Best, co-founder of Black Rifle Coffee Company, released "Folded Flag" on Friday, a country song honoring the men and women who gave their lives for America. The music video dropped on Fox Nation in partnership with the Major Brent Taylor Foundation, named for a Utah Army National Guard member killed in Afghanistan in 2018.

Best knows military sacrifice firsthand. He enlisted at 17 and deployed five times to Iraq and Afghanistan with the 2nd Ranger Battalion, 75th Ranger Regiment. After leaving active duty, he worked as a CIA contractor before building his coffee empire.

"Time takes every man, but some are folded into this flag, passed to the living, and never to return," the song's description reads. The tribute speaks to families who carry forward the memory of their loved ones woven into every thread of the American flag.

The musical release marks just one chapter in Best's ongoing commitment to veterans. Earlier this year, he partnered with country star Riley Green to erase $25 million in medical debt for 10,000 veterans. His company also joined forces with Folds of Honor for a celebrity softball game raising funds for active-duty service members and their families.

"Serving my country and service to this great nation is literally the fabric of my being," Best said during a recent Fox & Friends appearance. "That's why Evan [Black Rifle Coffee chairman] and I have been in business together for 12 years. We see eye to eye on this country and taking care of the folks that raise their right hand."

Why This Inspires

Best's journey proves that military service doesn't end when the uniform comes off. His YouTube channel, boasting over 1.5 million subscribers, continues spreading military stories and music to massive audiences. Black Rifle Coffee reportedly grossed $400 million in 2025, creating a platform that turns business success into veteran support.

The Major Brent Taylor Foundation keeps alive the legacy of a leader who embodied service and sacrifice, ensuring his 40th birthday became not just a memorial but a launching point for continued impact.

This Memorial Day weekend, one veteran's song reminds Americans that freedom's price is paid by real people with real families who deserve to be remembered.