Couple Quits Jobs, Builds App to Simplify Parenting in India

When Oshin and Manjunath became parents, they faced the same overwhelming flood of advice that millions of new parents experience.

Family members, friends, and social media all had different opinions about raising a child. Instead of feeling supported, the couple felt pressured and confused. They kept asking themselves: Are we doing this right?

The couple noticed something deeper than just information overload. They saw how unrealistic expectations fall heavily on mothers, who are expected to instinctively figure everything out. Meanwhile, fathers are often viewed as helpers rather than equal partners in raising their children.

They decided something had to change, not just for themselves but for parents across India.

Oshin and Manjunath made a bold choice. They quit their well-paying jobs and spent nearly two years researching, talking to experts, and building a solution.

The result was Sitaara, an app designed to make parenting less overwhelming and more informed. The platform connects parents with child psychologists, educators, and early childhood experts who provide reliable guidance.

Instead of drowning users in endless information, Sitaara offers practical, stage-wise support that parents can actually use in daily life. The app covers everything from handling tantrums and sleep routines to managing screen time and preparing children for school.

Why This Inspires

This story goes beyond creating another parenting app. Oshin and Manjunath are challenging deeply rooted beliefs about who does the work of raising children.

They believe parenting should be shared equally, with both parents showing up, learning, and growing together. Raising a child isn't just about milestones or achievements, they say. It's about presence, patience, and building trust in the small moments that often go unnoticed.

In a country where traditional gender roles still shape many households, their message is both simple and revolutionary: parenting is a partnership.

People often say it takes a village to raise a child, and in today's India, Oshin and Manjunath are building exactly that.