Cyprus Supermarket Chain Raises €23,640 for Sick Children

A Cyprus supermarket chain just proved that small donations add up to life-changing support for children facing serious health challenges.

MAS Supermarkets Group presented a €23,640 check to George Penintaex, President of the "One Dream One Wish" Association, at a community celebration on June 13. The money came from customers who contributed at checkout counters across all 58 MAS stores during April and May.

This marks the sixth year MAS has organized the campaign through its "MAS... for Everyone!" corporate responsibility program. The association supports children and families dealing with serious illnesses, helping turn difficult moments into hopeful ones.

The handover became a full-scale community party at MAS Micropolis in Pera Chorio Nisou. Hundreds of families showed up for live cooking demonstrations by Greek Chef Vasilis Sidiropoulos, who shared creative recipes and culinary inspiration with his signature "Spice Is Our Life" flair.

Kids enjoyed traditional loukoumades (Greek doughnuts) and activities while adults sampled free food tastings. Music and entertainment kept the festive atmosphere going throughout the day, creating the kind of warm gathering that reminds people why communities matter.

The Ripple Effect

The success shows what happens when businesses create easy ways for people to help. Customers didn't need to organize fundraisers or write big checks. They simply said yes to rounding up their grocery bills or adding a small donation at checkout.

That simplicity multiplied across two months and 58 locations. Each euro represented someone choosing generosity during a routine errand, turning everyday shopping into collective impact.

As Cyprus's largest homegrown supermarket chain, MAS has built this kind of giving into its regular operations. The company treats social contribution not as an occasional project but as an ongoing commitment woven into how it does business.

The children and families supported by "One Dream One Wish" will feel the impact of those small choices for months to come.