Sometimes the best decisions come from simply listening to the people who matter most—your customers. Dell is proving exactly that by bringing back its beloved XPS laptop lineup, less than a year after retiring the premium brand that generations of tech enthusiasts have loved since the 1990s.

At the Consumer Electronics Show in Las Vegas this week, Dell unveiled an exciting new chapter for the XPS family, introducing their thinnest laptops yet: the XPS 14 and XPS 16. Even more thrilling news awaits later this year with the launch of an ultra-light XPS 13 model.

What makes this announcement particularly special is the humility and customer-first approach Dell demonstrated. Chief Operating Officer Jeff Clarke offered a refreshingly honest apology during a media briefing, saying, "I owe you an apology today. We didn't listen to you. You were right on branding." It's not every day a major corporation acknowledges its misstep so directly and takes immediate action to make things right.

The XPS brand has been a cornerstone of Dell's consumer success story since its debut in the 1990s, helping the company expand beyond its business-focused roots into homes around the world. When Dell shifted strategy last year to rename its products under "Dell," "Dell Pro," and "Dell Pro Max," the response from loyal customers and partners was clear—they wanted their XPS back.

The new models showcase impressive technological achievements. Both the XPS 14 and XPS 16 will feature Intel's latest Core Ultra Series 3 processors with integrated Arc graphics, delivering remarkable performance improvements. Users can expect up to 57% and 78% faster AI performance respectively, along with over 50% faster graphics capabilities compared to previous generations.

These aren't just incremental updates—they represent Dell's commitment to staying at the forefront of innovation while honoring the brand heritage that customers cherish. The combination of sleek design, powerful performance, and the trusted XPS name creates an exciting proposition for anyone in the market for a premium laptop.

Dell is also simplifying the shopping experience by moving away from confusing tier names like "base, plus and premium." Kevin Terwilliger, head of product for Dell's PC business line, explained that the company wants to make choices clearer for consumers, with mainstream and entry-level options under the "Dell" brand.

The first wave of these stunning machines becomes available in the U.S. and Canada starting Tuesday, with the XPS 14 priced at $2,049.99 and the XPS 16 at $2,199.99. Limited configurations will launch initially, giving early adopters a chance to experience these remarkable devices first.

This revival story reminds us that great companies don't just innovate—they listen, adapt, and aren't afraid to course-correct when their community speaks up. Dell's decision to resurrect XPS demonstrates that customer passion and loyalty remain the most valuable assets any brand can have. Welcome back, XPS—you were truly missed.