Electric Porsches Outsell Gas Models in Europe for First Time

Porsche just hit a milestone that shows the future of luxury sports cars is electric.

In 2025, more than half of all Porsches sold in Europe were electric or plug-in hybrid models. Nearly one in three cars rolling out of showrooms was 100% electric, marking the first time the iconic German brand sold more electrified vehicles than gas-powered ones on its home continent.

The shift happened even as Porsche's global sales dipped 10% to 279,449 vehicles. Company executives say the drop was expected due to production gaps for older gas models and weaker demand in China, not a rejection of their electric lineup.

"The response to the launch of the Cayenne Electric at the end of 2025 shows that Porsche is meeting customer expectations with its innovative and high-performance products," said Matthias Becker, Porsche's executive board member for sales and marketing. Among popular models like the Panamera and Cayenne in Europe, plug-in hybrids now dominate sales.

The story looks different across the Atlantic. North America remains Porsche's biggest market with sales holding nearly flat in 2025, but the company notably doesn't break down electric versus gas sales figures for the US. With federal EV tax credits expiring and looser emissions standards taking effect, the company appears to be leaning into higher-profit gas models for American buyers.

The Ripple Effect

Europe's embrace of electric Porsches signals something bigger than one luxury brand's sales figures. When a company synonymous with high-performance engines successfully transitions to electric power, it proves that going green doesn't mean sacrificing the driving experience people love.

Other automakers are watching closely. If Porsche can win over European buyers with electric sports cars and SUVs, it paves the way for broader acceptance of EVs across all vehicle types. Asian markets are following similar trends, showing the shift toward cleaner transportation is gaining global momentum.

Looking ahead, Porsche plans to focus on "value over volume" in 2026 while phasing out gas versions of the 718 and Macan models. The strategy suggests confidence that customers are ready for what comes next.

Europe's roads are getting cleaner without losing the thrill of driving a Porsche.