EV Tire Sales Fund 160,000-Pound Ocean Cleanup

Buying tires for your electric vehicle just became a direct line to cleaner oceans. ERANGE partnered with 4ocean to tie every EV tire sale to verified ocean cleanup efforts, and the results are already making waves.

The "Partnership with Purpose" campaign has pulled over 160,000 pounds of plastic and trash from oceans, rivers, and coastlines across North America. Each tire purchased funds cleanup work that translates into measurable environmental progress.

ERANGE designs its tires specifically for electric vehicles, addressing the unique demands of heavier batteries and instant torque. The company's EcoPoint3 technology balances performance with sustainability, creating products that serve both drivers and the planet.

Ron Dolan, president of Sailun Tire Americas, sees the partnership as proof that everyday purchases can create extraordinary impact. "Every ERANGE EV tire we sell now does more than improve mobility — it helps clean our oceans," he said.

The model works because it removes the complexity from environmental action. Customers don't need to research charities or organize beach cleanups. They simply buy tires they already need, and the cleanup happens automatically through verified 4ocean operations.

The Ripple Effect

This partnership shows how business models can embed environmental wins into normal consumer behavior. When people buy products they need anyway, and those purchases automatically fund conservation work, the impact multiplies without requiring extra effort or lifestyle changes.

The collaboration between tire manufacturers and cleanup organizations creates a blueprint other industries could follow. Car parts, batteries, accessories, any product could potentially link sales to environmental restoration.

ERANGE and 4ocean plan to expand their cleanup efforts and launch new initiatives that keep every future tire sale connected to ocean health. The message is simple: your next set of tires can help turn the tide on ocean pollution.