Fashion Icon Paul Smith Reimagines Picasso in Auckland

When one of the world's most celebrated fashion designers tackles one of history's most famous artists, something magical happens.

Sir Paul Smith, the British fashion icon known for his bold creativity, has redesigned how we experience Picasso at Auckland Art Gallery. The exhibition opened Saturday and showcases over 80 paintings, sculptures, ceramics, prints and drawings from the Musée national Picasso-Paris.

Smith's challenge was simple but profound: show Picasso through fresh eyes. "Many of the famous classic artists have been seen so many times," he explains. His solution transforms entire rooms to match the emotional journey of Picasso's work.

The Blue Period room captures the melancholy of that era with blue carpet and dark walls, recreating the sadness Picasso felt after losing a friend. Walk into the Harlequin room and you'll leave with a smile, surrounded by the artist's more joyful works.

Smith wants to break a major misconception about Picasso. Most people only recognize his abstract portraits of wives and girlfriends. They miss his classical pencil drawings and powerful political statements that reveal the full scope of his talent.

The designer's approach feels spontaneous because it is. "I don't really know how I designed the exhibition, it just popped into my head," Smith says. He lets the mood of each artwork guide the feeling of its space.

Why This Inspires

Smith believes art can lift your spirits when you need it most. His advice is beautifully direct: if you're feeling down, spend time in the Harlequin room. You'll walk out smiling.

The exhibition proves that classic art doesn't have to feel stuffy or distant. By wrapping Picasso's work in thoughtful design, Smith invites everyone to connect with pieces they might have only seen in textbooks or scrolled past online.

Even people who think they don't like art have a reason to visit. Smith encourages them to focus on how the exhibition makes them feel rather than trying to "understand" every piece.

The show runs until February 1, 2027, giving visitors plenty of time to experience Picasso in an entirely new light.