Luxury automotive enthusiasts, get ready for a game-changing ride. Genesis is set to revolutionize the high-end SUV market with its stunning GV90, a full-size electric flagship that promises to redefine automotive excellence.

The highly anticipated vehicle, which will be the brand's largest and most luxurious SUV to date, was recently spotted in public, giving automotive experts and fans a tantalizing glimpse of what's to come. Building on Genesis' already distinctive design language—featuring the bold Creste Grille, Two-Line Quad Lamps, and elegant character lines—the GV90 represents a quantum leap in automotive innovation.

First revealed as the Neolun concept at last year's New York Auto Show, the production version maintains much of the concept's dramatic styling. Spy videos from ShutterCar show the vehicle partially camouflaged, but with clear indications of its premium pedigree. Notable features include coach doors and adaptive air suspension, signaling Genesis' commitment to cutting-edge design and technology.

The GV90 is more than just a beautiful vehicle—it's a technological marvel. Expected to debut on Hyundai's revolutionary eM platform, the SUV promises a remarkable 50% improvement in driving range compared to current electric vehicles. Genesis is positioning this model as a tech beacon, packed with advanced connectivity and safety technologies that set new industry standards.

While an exact launch date remains unannounced, industry insiders expect the GV90 to debut early next year, with sales beginning in mid-2026. Pricing will reflect its flagship status, with an anticipated starting price around $100,000 and higher trims potentially commanding significantly more. This positioning underscores Genesis' ambition to compete in the ultra-luxury electric SUV segment.

The GV90 is just the beginning of Genesis' ambitious electrification strategy. The brand is also planning to introduce its first hybrid GV80 next year, followed by an extended-range electric vehicle based on the GV70 in late 2026 or early 2027. An off-road SUV is also in development, expected to arrive as a 2027 model.

As the automotive world continues its transformative journey toward electrification, the Genesis GV90 stands as a beacon of innovation, luxury, and sustainable design. It represents not just a new vehicle, but a bold statement about the future of mobility—sleek, powerful, and environmentally conscious.