Ghana Ad Firm Launches Free Fellowship for Young Creatives

Young creatives in Ghana now have a new path into the marketing industry, thanks to a company willing to invest in their future at no cost to them.

The Ninani Group launched the D.A. Twum Jnr. Fellowship this month, offering aspiring professionals in writing, design, animation, and strategy three months of intensive training. Participants will receive mentorship from industry experts, real-world experience, and financial stipends to support their learning.

The program addresses a growing concern in Ghana's creative sector: a shortage of well-trained talent. Rather than simply complaining about the problem, CEO Joel E. Nettey decided his company would be part of the solution.

"Instead of just talking about it, we decided to take deliberate steps to fix it," Nettey explained at the launch ceremony. "This fellowship is about opening opportunities to young creatives and giving them the rigorous training and mentorship needed to raise standards across the industry."

The fellowship honors Daniel Ampedu Twum Jnr., a renowned creative leader who passed away 20 years ago. His legacy lives on through the many professionals he mentored who now lead throughout Ghana's creative industry.

Applicants will go through portfolio reviews and assessments to earn their spots. Successful candidates won't just get training but will meet a recognized industry standard that prepares them for careers in advertising, banking, telecommunications, and beyond.

The Ripple Effect

Ninani Group isn't expecting financial returns from this investment. The company is funding the program internally and hopes other businesses will join the effort as it grows.

Executive Coach Rev. Albert Ocran emphasized why this matters at the launch event. "Mentoring is real, and people really matter," he said, noting that investment in human development becomes even more critical as industries adapt to technological changes like artificial intelligence.

Industry stakeholders believe sustained investment in skills development will strengthen Ghana's entire creative sector, making it more competitive and innovative for years to come.

One company's decision to train rather than complain could transform how Ghana develops its creative workforce.