Ghana Radio Station Launches Quarterly Show for Young Founders

Young business owners in Ghana now have a radio and TV platform dedicated entirely to their success stories and struggles.

Hitz FM launched "My Hustle" on April 25, 2026, bringing together four successful business leaders and eight young entrepreneurs for a two-hour conversation about building sustainable businesses. The program aired live from Joy Prime studios across both Hitz 103.9 FM and Joy Prime television.

The event featured panel discussions with founders like Oheneba Yaw Boamah of Abrantie The Gentleman, Sherif Ghali from the Ghana Chamber of Young Entrepreneurs, and Christiana Dankwah of Foodbank/Kula Bristo. Eight young Hitz FM listeners got the chance to ask questions and share their own entrepreneurial journeys with Augustine Nkrumah Boamah, Jennifer Annan, and six others participating.

DJ Black, the station's Programs Manager, explained why this format matters. Most business programs in Ghana target established companies and older entrepreneurs, leaving young startup founders without dedicated resources or visibility.

"Some young people are building brands, launching startups, and monetizing skills with limited capital, changing markets, and stiff competition," DJ Black said. "Yet their stories are rarely told in well-structured, empowering formats that educate and inspire others."

The Ripple Effect

The program's quarterly format means young entrepreneurs across Ghana will get regular access to mentorship and practical business guidance. By focusing on small and medium enterprises under the theme "Building Smart Businesses, Growing Strong," the show addresses the specific challenges facing founders just starting out.

The platform also creates community among young business owners who often work in isolation. Listeners can hear from peers facing similar obstacles, learning that their struggles with tight budgets and fierce competition are shared experiences with practical solutions.

The show connects three crucial groups that don't often interact: aspiring entrepreneurs listening at home, young founders actively building businesses, and established professionals who've already navigated early-stage challenges.

Future editions will air quarterly, giving the program time to follow up with participants and track their progress between episodes.

Young Ghanaian entrepreneurs finally have a media platform that treats their ventures as seriously as any established corporation.