Ghana's Legacy Expo Celebrates 10 Years of Beauty Innovation

What started as a small makeup fair in Ghana has grown into Africa's biggest beauty industry gathering, and it's celebrating 10 years of helping African brands shine on the global stage.

Legacy Expo 2026 will bring together over 300 exhibitors and 1,000 industry professionals from South Korea, Dubai, Egypt, Turkey, Nigeria, India, and beyond. The event runs June 3 to 5 at the UPSA Auditorium in Ghana, offering a free platform where beauty entrepreneurs can connect with investors, learn from experts, and showcase their products.

The expo started in 2016 as the Africa Makeup & Beauty Fair with a simple mission: give African beauty brands the spotlight they deserve. A decade later, it's become the go-to destination for anyone serious about the continent's booming beauty and wellness economy.

This year's theme, "10 Years of Impact: The Legacy Era," celebrates how far the industry has come. Attendees can expect live product demonstrations, startup pitch sessions where new entrepreneurs compete for support, and panel discussions on sustainability and innovation. Business matchmaking sessions will help small brands connect with the partners they need to scale up.

The Ripple Effect

The expo's growth tells a bigger story about Africa's rising economic power. Ghana has positioned itself as a gateway for trade across the ECOWAS region, and events like Legacy Expo prove international businesses are paying attention.

Strategic partnerships now span continents, including collaborations between Makeup Ghana and the ACE Group from India and Dubai. These connections mean African beauty products aren't just staying local anymore. They're reaching shelves worldwide, creating jobs and building wealth across the continent.

For students and professionals attending, the event offers discount sales and access to industry insights that would normally cost thousands. Young entrepreneurs get to pitch their ideas directly to investors who can turn dreams into thriving businesses.

The organizers see this milestone as just the beginning. "We are creating a platform where ideas, innovation, and investment converge to shape enduring African brands," they shared ahead of the event.

Ten years of connecting people, celebrating creativity, and proving African beauty belongs on the world stage deserves a celebration this big.