Golf Brand Removes Ad, Pledges Inclusive Future

A major golf content creator just turned a misstep into a teachable moment about respect in sports.

Good Good, a YouTube golf channel with 2.13 million subscribers, pulled an advertisement this week after viewers pointed out it showed a woman being shoved to the ground. The ad featured co-founder Garrett Clark pushing professional golfer Alexis Miestowski away from a new golf club while yelling at her not to touch it.

The backlash was immediate. Viewers said the ad made light of violence against women, and the company listened.

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," Good Good wrote in their apology. They removed the content and promised to do better.

What happened next matters even more. Both Good Good and Callaway, the golf club manufacturer featured in the ad, issued public statements reaffirming their commitment to inclusion.

Good Good has been creating golf content since 2020, mixing men and women in challenges and competitions. Their work has helped make golf feel more accessible to younger audiences. The PGA Tour even partnered with them to create the Good Good Championship, scheduled for November in Texas.

Callaway, which has worked with Good Good since 2023, said they were "disappointed by the content" but appreciated the swift action. The PGA Tour also weighed in, saying the video "does not reflect our values or commitment to inclusivity and respect."

The Bright Side

This story shows something important about today's media landscape. When communities speak up about harmful content, brands are listening faster than ever before.

Good Good didn't make excuses or ignore the problem. They acknowledged the mistake, removed the content, and publicly recommended to their mission of making golf inclusive. That matters in a sport that has historically struggled with welcoming everyone to the green.

The golf world's collective response sent a clear message: there's no room for content that trivializes violence, even in jest. And when millions of young fans are watching, creators have a responsibility to set the right tone.

This moment could have damaged Good Good's reputation permanently, but their quick action shows growth is possible when accountability meets genuine commitment to change.