Hydro Flask Joins Ocean Conservancy to Cut Plastic Waste

A water bottle company and ocean conservation group are joining forces to tackle one of the planet's biggest environmental threats: plastic pollution in our oceans.

Hydro Flask announced a multi-year partnership with Ocean Conservancy, becoming the Platinum Champion for the organization's Protect Where We Play initiative. Together, they'll work to reduce single-use plastics at sports stadiums, concert venues, and beaches across the country.

The partnership comes at a critical time. Ocean Conservancy estimates that nearly 200 million metric tons of plastic are already circulating in our oceans. Every year, another 11 million metric tons get added, which equals more than a garbage truck full of plastic entering the ocean every single minute.

"The ocean is our planet's life-support system," said Jenna DiPaolo Colley, chief brand and communications officer at Ocean Conservancy. She points out that every other breath we take comes from the ocean, making its protection essential for everyone from athletes on the field to fans in the stands.

The collaboration will bring ocean conservation directly to where people gather. Interactive community events at stadiums and concert venues will engage athletes, artists, and their fans in collective action against plastic waste.

Educational campaigns will reach people both online and in person, sharing practical ways to cut down on single-use plastics in daily life. The partnership will also organize beach and river cleanups through Ocean Conservancy's International Coastal Cleanup program, giving volunteers hands-on opportunities to remove trash from coastlines and waterways.

The Ripple Effect

This partnership represents more than just corporate responsibility. By meeting people where they already gather for entertainment and sports, Hydro Flask and Ocean Conservancy are turning everyday fans into environmental activists.

The stadium and venue focus is particularly smart. Large events typically generate massive amounts of single-use plastic waste from water bottles, cups, and food packaging. By transforming these spaces into plastic-reduction zones, the partnership could prevent thousands of tons of plastic from reaching our oceans.

Larry Witt, president of Helen of Troy's Home & Outdoor Division, emphasized that protecting waters and lands where people recreate is a foundational value for Hydro Flask. This partnership expands their impact from local community efforts to a global movement.

The collaboration shows how businesses and nonprofits can work together to create meaningful environmental change while engaging everyday people in the solution.

Together, they're proving that protecting our oceans doesn't require individual heroics, just millions of small actions adding up to massive impact.