Indiana Coach Gets Chipotle Bowl After Championship Win

When Curt Cignetti promised "I win. Google me" at his 2022 Indiana hiring press conference, skeptics rolled their eyes. Three years later, he's delivered a national championship and earned something arguably even cooler: his own Chipotle menu item.

Chipotle just launched "Coach Cignetti's 'I Win' Bowl" to celebrate Indiana's undefeated season and championship victory over Miami. The bowl features chicken, brown rice, black beans, and a side of guacamole, the exact meal Cignetti has ordered for lunch roughly 500 times since joining the Hoosiers.

The name playfully references that now-famous quote Cignetti delivered when asked how he'd recruit top players to a historically struggling program. Instead of giving a typical coach-speak answer, he kept it simple: "I win. Google me."

Google itself got in on the fun. Search "Curt Cignetti" now and a message pops up confirming "Yup, he won."

Why This Inspires

Cignetti's story resonates because he backed up bold words with real results. Taking over a program that hadn't won a championship in its history, he transformed Indiana into national champions in just three seasons.

His daily Chipotle routine became part of his legend, a humanizing detail that showed even championship coaches stick to simple habits. The restaurant chain recognizing that consistency alongside his success celebrates both the big wins and the small rituals that build them.

The coach isn't resting on his championship. Despite losing star quarterback Fernando Mendoza to the NFL Draft, Indiana already ranks third in early predictions for next season.

If Cignetti wins back-to-back championships, Chipotle might just make his bowl a permanent menu fixture, proof that winning really does pay off in the most delicious ways.