Jessica Hope Builds Top PR Firm for African Tech Stories

Jessica Hope started Wimbart in 2016 with a simple mission: tell African tech stories the right way. Ten years later, her PR agency represents some of the continent's biggest corporate narratives, all because she refused to accept the negative framing that often dominated coverage of African innovation.

The journey began in 2014 as what Hope calls a "glorified freelancer." Success meant basic things back then: turning a small monthly profit and seeing client names appear in outlets like the Financial Times and Bloomberg. But the deeper measure was always excellence, doing work so good that clients would recommend her to others.

Hope's background as a journalist gave her an edge most PR professionals lacked. She understood what makes a story worth telling from a reporter's perspective. That insight, combined with her admittedly intense work style, created results clients could feel.

Her intensity comes from personality traits she's carried since age 11. School friends who remain her closest circle today would describe her as determined, perfectionistic, and deeply caring. Those same traits now drive Wimbart's success, though Hope has learned to modulate them depending on the audience.

Founders especially appreciate her approach. They recognize someone who cares about their business as much as they do, which matters when building anything from scratch is incredibly hard.

The Ripple Effect

What's changed most dramatically is how Hope measures success. She no longer counts her own story placements or personal wins. Instead, she gets excited when team members land major coverage without her involvement, proof that Wimbart has truly scaled beyond one central figure.

The agency now handles so many projects simultaneously that Hope doesn't have visibility across everything. But she knows excellence is still being delivered because the results keep coming and the bills keep getting paid. That shift from founder-centric to team-driven represents the evolution many entrepreneurs dream about but few achieve.

In the early days of African tech PR, Hope often had to explain why communications and storytelling mattered strategically. Now, after a decade of consistent work, the client roster speaks for itself. The stories Wimbart has helped tell have reshaped how the world sees African innovation.

Hope's ride-or-die mentality and refusal to say "I don't care" might stress out some people in her circle, but they're exactly what African tech founders need in their corner.

Ten years of boring consistency has built something remarkably unboring: an agency that proves African tech stories deserve world-class storytelling.