Lee Greenwood Relaunches Spirits Brand for Veterans

The man behind "God Bless the USA" is raising a glass to American heroes in a whole new way.

Grammy winner Lee Greenwood has relaunched Soldier Valley Spirits after the original distillery closed in 2024, perfectly timed for America's 250th anniversary celebrations. Every bottle sold sends money to veteran and first responder charities including Helping a Hero, Tunnels to Towers Foundation, and Folds of Honor.

"We're really excited to relaunch this product," Greenwood told Fox News Digital. "It has been a charity organization since the beginning."

The collection includes whiskey, bourbon, and vodka, all packaged in commemorative canteen-shaped bottles inspired by World War II designs. A former Army sergeant created the distinctive bottle design, adding authentic military heritage to each purchase.

At 83, Greenwood continues his lifelong mission of supporting those who serve. He's completed more than 30 USO tours since 1989, when he first traveled with Bob Hope, performing eight shows across eight countries in just eight days.

His iconic song "God Bless the USA" reached number one on Billboard's Digital Song Sales chart in 2020, an incredible 36 years after its original release in 1984. Greenwood wrote the patriotic anthem on the back of a tour bus, never imagining it would become one of America's most enduring tributes to the nation.

The spirits are available online and shipping to most states, with the company working to expand retail distribution nationwide. Greenwood recently performed at the Great American State Fair on the National Mall, where he introduced President Trump and sang with the Marine Corps Band.

The Ripple Effect

What makes this venture special goes beyond quality spirits in patriotic packaging. Greenwood has spent decades serving those who served, from USO tours to his appointment on the Kennedy Center Board of Trustees by four different presidents. This business model turns every celebration into an act of gratitude.

The timing connects America's semiquincentennial with ongoing support for military families who sacrifice daily. Organizations like Folds of Honor provide scholarships to children of fallen or disabled service members, while Tunnels to Towers builds specially adapted homes for catastrophically injured veterans.

Greenwood will receive the 2026 All-American Icon Award this Friday in Washington, D.C., where he'll perform his signature song once again. After writing it decades ago, he remains proud to be an American, grateful for a country that rewarded his hard work with opportunities he believes exist nowhere else.

Every toast with Soldier Valley Spirits becomes a small thank you to those who protect the freedom to celebrate.