Luma AI Opens Riyadh Office for Arabic AI Development

Luma AI is bringing artificial intelligence that speaks Arabic to the heart of the Middle East with its new Riyadh headquarters.

The AI company just launched operations in Saudi Arabia's capital to develop HUMAIN Create, the world's first Arabic-native foundation model. Unlike AI systems trained primarily on English content, this technology will learn from Arabic language and regional data to create content that reflects local culture and context.

The Riyadh office will hire AI engineers, software developers, and creative teams locally. These new employees will work on training AI systems that understand the nuances of Arabic communication and Middle Eastern culture, something often missing in global AI platforms.

Luma AI chose Saudi Arabia partly because of Project Halo, a massive AI supercluster currently under development in the country. This 2GW computing powerhouse will provide the processing capacity needed to train advanced AI models at scale.

The company has already partnered with Publicis Groupe Middle East to integrate its technology into creative workflows across the region. Agencies and brands throughout Saudi Arabia and neighboring countries will now have access to generative AI tools designed specifically for their markets.

The Ripple Effect: This expansion represents more than one company opening an office. By building AI trained on Arabic data, Luma AI is helping ensure that Middle Eastern voices, stories, and perspectives shape the next generation of artificial intelligence rather than being an afterthought. Creators in government, business, and media will finally have AI tools that understand their language beyond simple translation.

Local talent development matters too. The new jobs will help Saudi Arabia build expertise in frontier AI technology while keeping that knowledge rooted in the region.

For the millions of Arabic speakers who've watched AI development happen primarily in English, technology that truly understands their language is finally here.