Mark Wahlberg Opens $99/Month Luxury Wellness Gym in Vegas

Mark Wahlberg says his new gym concept excites him more than anything in his entire career, and that's saying something for someone who's built multiple businesses and starred in dozens of films.

This December, he's opening Municipal Gym outside Las Vegas. The 32,000-square-foot facility will offer blood work, epigenetic testing, compression therapy, cold plunges, and personalized supplements alongside traditional workout equipment.

Here's the catch that makes this newsworthy: While competitors like Equinox charge $36,000 per year for similar longevity programs, Wahlberg promises accessible pricing. For $99, members get three rounds of blood work and an hour with a doctor to identify health risks. That's not a monthly fee, that's the service cost.

The gym represents Wahlberg's vision of a complete "health and wellness ecosystem" that addresses what people eat, how they train, and how they recover. It includes a café serving protein muffins and connects to his Municipal sportswear line, giving members a place to try clothes before buying.

The name carries deep meaning for Wahlberg, who grew up poor in Boston as one of nine kids. He played on public municipal courts and credits those experiences with teaching him resilience. After a troubled youth that included jail time as a teenager, he was turned around by people like Father Jim Flavin, a Boston priest who's been in his life since age 13.

The Ripple Effect

Wahlberg's targeting a real gap in the wellness market. Venture-backed longevity clubs have focused exclusively on wealthy clients, with companies like Fountain Life charging $21,500 yearly and The Estate planning $35,000 memberships. That leaves millions of people priced out of services that could genuinely improve their health.

By bringing the same technology and expertise to regular gym-goers, Municipal could democratize preventive health care. Early blood work can catch problems before they become serious. Epigenetic testing reveals how lifestyle affects aging. These aren't luxuries anymore, they're tools everyone deserves access to.

Landlords and developers who toured the Vegas location have already offered premium locations with favorable terms, suggesting rapid expansion ahead. Wahlberg called his growth strategy "aggressive" but didn't specify numbers.

He's learned from past mistakes too. His investment in F45 fitness seemed promising when he bought in at a $450 million valuation in 2019, but the company was delisted from the NYSE in 2023 after its stock collapsed. His biggest takeaway? Partner with people who share your values and stick with what you believe in.

Wahlberg wants Municipal members to stay for hours, not rush through quick workouts. He can't understand gyms that profit from people who join but never show up. Instead, he envisions spaces where people support each other, build community, and challenge themselves to grow.

The first Municipal Gym opens in December, bringing world-class longevity care to people who thought it was forever out of reach.