Mobile Game Raises $12K for 300 Indonesian Kids This Ramadan

When millions of Indonesian gamers logged into Mobile Legends: Bang Bang this Ramadan, their matches did more than rack up wins. Each game played, video watched, and challenge completed added funds to a charity pool supporting over 300 children across the country.

MOONTON Games committed 200 million Indonesian rupiah (about $12,000 USD) to its 2026 "Golden Month" campaign, running from February 20 to March 15. The funds support kids battling cancer and children living in orphanages through partnerships with three cancer foundations and one Jakarta orphanage.

The donations cover medical support, school supplies, basic necessities, and communal iftar meals to break the Ramadan fast. This marks the largest Ramadan charity initiative in the game's Indonesian history, doubling last year's 100 million rupiah donation that helped 130 children.

The campaign turned gameplay into generosity through an ingenious system. Players earned points by simply playing matches and completing activities, which MOONTON converted into real donation money. No one needed to open their wallet to contribute.

Indonesian gaming celebrities joined the cause through charity livestreams. Popular players like RRQ Hoshi's Lemon and XINNN competed while rallying fans to donate. The streams featuring esports stars and entertainers raised an additional 55 million rupiah (about $3,400 USD) from viewers.

The grand finale stream, "BUKBAR LIVE: Ngabuburit Wars," brought together championship finalists, creators like Setiawan Ade and Markocop, and special mystery guests. Fans tuned in knowing their views and donations directly helped Indonesian children.

MOONTON took the celebration offline too, sending branded gaming trucks to Jakarta, Bandung, and Surabaya from March 13 to 18. The mobile arenas let fans play together while distributing takjil packages (traditional breaking-fast snacks) to commuters and residents in busy neighborhoods.

The Ripple Effect

This campaign shows how gaming platforms can mobilize massive communities for good. Indonesia represents one of Mobile Legends' largest player bases, and Golden Month has become an annual tradition that weaves the game into the country's cultural fabric.

"Indonesia is the heart of MLBB," said Adhitya Pratama, Senior Marketing Manager at MOONTON Indonesia. "During Ramadan, we want that same passion to create real impact for children who need support the most."

The 2025 campaign raised $15,000 for 100 children. This year's nearly tripled reach demonstrates how digital communities can scale compassion alongside their player counts.

When the holy month ends and donations are distributed to partner foundations, over 300 Indonesian children will have felt the support of millions of gamers who turned their screen time into someone else's brighter future.