MTN Launches One TV Streaming Across Africa

Millions of Africans who've been locked out of streaming services due to payment barriers just got a new option designed specifically for them.

MTN, one of Africa's largest telecommunications companies, launched One TV, a streaming platform that accepts mobile money and airtime payments alongside traditional subscription models. The service combines live television, local productions, and international content in one place.

The platform is rolling out gradually across MTN's African markets. Unlike traditional streaming services that require credit cards or bank accounts, One TV meets customers where they are with payment methods they already use daily.

Users can choose how they want to watch. Free ad-supported content, pay-per-view options, and subscription plans will all be available, with offerings varying by market to match local preferences and needs.

The payment innovation tackles streaming's biggest problem in Africa head-on. While Netflix, Disney+, and Amazon Prime Video offer excellent content, many African consumers struggle to pay for these services without credit cards or international payment methods.

MTN brings unique advantages to the streaming space. The company already operates extensive connectivity networks, mobile money systems, and serves millions of customers across the continent. That infrastructure could help One TV reach audiences other platforms have missed.

The Ripple Effect

This launch signals something bigger than just another streaming option. African creators gain a new distribution channel for their work at a time when demand for local content continues growing. Broadcasters and advertisers get fresh ways to reach engaged audiences.

For the digital economy, entertainment often serves as a gateway. Selorm Adadevoh, MTN Group's Chief Commercial, Strategy and Transformation Officer, sees One TV as part of delivering "digital solutions for Africa's progress."

The streaming market in Africa is heating up, with local and international players competing for viewers. MTN's bet is that understanding local payment realities and combining connectivity with content will help them succeed where others have struggled to gain traction.

African audiences have long deserved streaming services built around their needs, and now they're getting one backed by serious infrastructure and local knowledge.